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More often than not, your sales team and our digital marketing and SEO teams can be delicately intertwined. These teams are three of the most closely connected departments and proper coordination is essential to improve the outcomes for everyone.
There are a few elements of SEO that you need to pay close attention to in order to grab that website ranking you have always dreamed of. Among these elements, one that demands quite a bit of attention is the meta description. The meta description is like a movie trailer. The better the trailer, the more the crowd is interested in watching a movie.
Have you noticed your ranking as-of-late have been fluctuating over the past week and a half? Probably yes, and that is because Google has confirmed that a "Board Core Update" to their algorithm has been made. Hooray!! At least for most of you doing the right thing. Reaping the rewards? Suffering the losses? What do you do? Read on.
Often, while browsing, you might have come across a common code that reads "Error 404". This is what is called an HTTP response status code and indicates the response of the web server to the URL that has been requested. HTTP response status codes instruct both search engine crawlers and the browser on how to handle the request. HTTP response status codes are also called redirects and interestingly, they can be utilized for better SEO.
Typing in keywords to get a list of relevant results on search engines is something that has always been there. This forms the very premise of SEO, which is used widely by brands to drive traffic--both organic and paid-- to their website.
The owner of every business, big or small, should be able to savvy the importance of SEO in today's competitive digital space. Already a lot has been said and talked about the dynamic search engine algorithms, which make SEO no less than a cut and dry method of boosting digital presence.
Nothing needs to be said about the importance of content optimized for search engines. However, one thing that is not being utilized to its maximum potential is local SEO. Local SEO increases your visibility in the local market across various locations and can prove to be a powerful tool to establish your business somewhere. Here are some reasons why you should try it too.
Are you an entrepreneur? Have you been wondering how to use the growing influence and reach of the Internet to stabilize and grow your business? One of the biggest challenged for entrepreneurs is to keep up with the latest technology, marketing, and networking trends. The latest trends in all these are related in some way or the other to digital media and marketing. How can you make digital marketing work for you?
DIY SEO can be a tricky affair, but sometimes it’s a preferred method of pushing your business ahead in the digital space, especially when you are running it on a shoestring budget. While an SEO consultant has the expertise and experience in the field, they might be out of your budget at the beginning of your venture. DIY SEO is a suitable option as the reins will be in your hands. After all, nobody is likely to care about your business as much as you do.
Surviving in the highly competitive world of search marketing is something not all brands can do. SEO professionals handling these brands in the digital space are often facing a tough time pushing their websites higher in SERPs. The whole process often resembles a trial-and-error method of putting inputs and measuring outputs against key performance indicators. But in reality, SEO is more than that.
