4 SEO Mistakes That Can Cost Marketers Their Business

The owner of every business, big or small, should be able to savvy the importance of SEO in today's competitive digital space. Already a lot has been said and talked about the dynamic search engine algorithms, which make SEO no less than a cut and dry method of boosting digital presence.

No matter what, businesses that are seeking to create a strong online presence have to have a concrete SEO strategy in place.

Since there's no rule of thumb to guide SEO efforts of businesses, marketers often find it challenging to boil down to a single strategy that works for them. If you are one of those marketers who is trying to get a hang of SEO, be prepared to make a few mistakes as a rookie in the domain.

It's alright to make mistakes during the initial stages. But continuing to make them over a period of time can cost marketers a lot. And sometimes it's their business. 

Here are a few mistakes you should avoid as a marketer who's just stepping into the waters of SEO:

Targeting irrelevant keywords

Keywords are the essence of SEO. Unless you are targeting the right keywords, which are actually terms mostly searched for by users, your website will simply get lost in the endless listing of search engines.

This can simply kill your business' online existence and push you out of the game. You should use keywords planning tools to know the trending and most-searched keywords relevant to your niche in order to push your rankings up.

Stuffing keywords in content

Even if you get the right list of keywords for your business, you cannot stuff them into your content for pushing up rankings.

Google tends to penalize such marketers because it degrades the quality of users' search results. Keyword stuffing is rightly termed as a “black hat” SEO practice as it against Google's ranking algorithms. So make sure you use your keywords in the right proportion so as to avoid being penalized for keyword spamming.

Producing irrelevant and unoriginal content

One of the biggest mistakes that marketers make is producing content that doesn't add value to users' search queries.

For example, your user is looking to know about different varieties of coffee. You have created a content piece with the right keywords but the information in it talks about everything but coffee. This can reduce the session time of users as they would leave your website.

Creating content that's not related to your keywords is a blunder that every SEO marketer should avoid.

Having no performance-measurement system

Last but certainly not the least, most marketers tend to do SEO without knowing what they are getting in return. Just like any other marketing form, SEO also requires constant measurement. You have to know how much and in what way your efforts are delivering results.

You need to set specific key performance indicators and measure your performance against them. This will reveal the loopholes in your SEO strategy and help you take necessary corrective actions.

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