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If you want your social media marketing campaign to thrive, you need to ensure you have healthy followers. However, most of the businesses are focusing on accumulating a large number of followers rather than focusing on improving loyalty among their followers. When your followers are loyal, they will stick around for a long time.
Search engine optimization is taking over the World Wide Web. With millions of searches being made every day all over the world, it becomes imperative for businesses to leverage the power of SEO.
Return on Investment or ROI is a performance measuring tool used to gauge the efficiency of an investment. ROI evaluates the returns generated by a particular strategy or technique as compared to the costs involved in implementing it.
Digital Marketing involves the use of digital mediums like social media, display advertising, e-mail and mobile technologies to promote a brand or product. The internet and digital media has proliferated every aspect of our lives now and it is imperative that a brand has a digital presence in order for it to be noticed and discussed of.
Social Media Optimization (SMO), just like Search Engine Optimization (SEO), aims to bring more traffic to your website. It includes the practices that are undertaken to increase the visibility of a brand or product using multiple social media channels and communities. SMO focuses on viral publicity wherein your website is promoted by rapid sharing of your posts or blogs. Using RSS Feeds, bookmarking sites, social media outlets as well as video and blogging sites, SMO generates increasing traffic to publicize your website.
An influencer is a person with an impressive online presence who has the capability to influence the behavior and opinion of your target audience. They are social media personalities and bloggers, who have built a remarkable following over a period of time.
As of April 2017, Tumblr has over 550 million active monthly users, which is far more than Twitter and is relatively close to Instagram's number of active monthly users. However, Tumblr marketing receives little to no attention from most businesses despite the huge user base at hand.
Online businesses are popping up a dime a dozen across the web all the time but achieving success and getting name recognition is never as easy as it seems.
Facebook is by far and away the most populous online community in today's world and the number of users on the platform is growing at a rapid rate. Facebook has completely changed the way people consume news and as the company spreads across the globe, our society is only going to become more Facebook dependent.
Online businesses are popping up a dime a dozen across the web all the time but achieving success and getting name recognition is never as easy as it seems.
