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Social media has an essential role in helping small businesses and startups climb up the corporate ladder. Customers get the first glimpse of your business on social media. Platforms such as Facebook, Twitter, LinkedIn, and so many others have taken the internet by storm and are crucial to the social lives of so many people.
Today's era is the digital one, where anything can happen over the Internet. Almost everyone has access to the Internet, except for the ones living in very remote areas. A huge number of people use social networking sites such as Facebook, Twitter, LinkedIn and so on. So, it would be a great platform for companies to promote themselves and expand their business.
Social media influencers are the newest marketing tools that a lot of businesses employ. Linking with such influencers has shown to be extremely effective and has resulted in desirable results in forms of boosted revenues, lead generation and getting brand loyal customers. If you too think of joining this marketing trend but are not still convinced of its reliability or effectiveness, here are the top benefits that businesses reap by linking with social media influencers. Read on and you will not be disappointed.
One in every five minutes spent online on a cellphone is dedicated to Facebook. More than 100 billion hours of video are watched by users on Facebook and the number of businesses that have a Facebook page is a staggering 65 million. Twitter, Instagram, and Snapchat are not far behind. The power of YouTube is such that it reaches more people in the U.S. than any cable network!
If you want your social media marketing campaign to thrive, you need to ensure you have healthy followers. However, most of the businesses are focusing on accumulating a large number of followers rather than focusing on improving loyalty among their followers. When your followers are loyal, they will stick around for a long time.
Search engine optimization is taking over the World Wide Web. With millions of searches being made every day all over the world, it becomes imperative for businesses to leverage the power of SEO.
Return on Investment or ROI is a performance measuring tool used to gauge the efficiency of an investment. ROI evaluates the returns generated by a particular strategy or technique as compared to the costs involved in implementing it.
Digital Marketing involves the use of digital mediums like social media, display advertising, e-mail and mobile technologies to promote a brand or product. The internet and digital media has proliferated every aspect of our lives now and it is imperative that a brand has a digital presence in order for it to be noticed and discussed of.
Social Media Optimization (SMO), just like Search Engine Optimization (SEO), aims to bring more traffic to your website. It includes the practices that are undertaken to increase the visibility of a brand or product using multiple social media channels and communities. SMO focuses on viral publicity wherein your website is promoted by rapid sharing of your posts or blogs. Using RSS Feeds, bookmarking sites, social media outlets as well as video and blogging sites, SMO generates increasing traffic to publicize your website.
An influencer is a person with an impressive online presence who has the capability to influence the behavior and opinion of your target audience. They are social media personalities and bloggers, who have built a remarkable following over a period of time.
