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The festive season has just bid us adieu but the festive hangover refuses to leave us. The gala celebrations with family, the joy of festivities and binging on delicacies has remained the same over the years.
There’s no escaping the fact that digitization has seeped into every possible sector. Whether as consumers or as industries, we have all been a part of the digital transformation wave.
Entrepreneurship places individuals at fierce competition with big corporations, and a good social media strategy may well be the key to success. Nowadays, the reach on online platforms has gone so far even business cards tend to have information on social media accounts written in them. The world is slowly becoming a community that readily engages with each other and social media is the Ocean that these droplets combine to form. The relevance of social media accounts are such that people automatically assume that any big business will have an online presence.
Live audience participation is the current trend within social media marketing. In a market that is fast targeting personalized responses within branding dimensions, social media is the wave everyone wants to ride to surpass the competition. Old ways of doing business are fast giving way to the development of new business models. Basically, the way big corporations do business is changing and at the center of this change is the rise of social media.
Live video and live streaming are the buzzwords of the year and it’s easy to see why. Live streaming allows businesses to reach their customers with ease. Every moment can be shared as it is happening, allowing companies to keep their customers engaged constantly.
A lot of businesses now use social media marketing for their products and are experiencing first-hand the many benefits that social media business tools have to offer. Needless to say, the world of business has completely changed ever since social media business tools have been developed. Here are some of the major ways that business has evolved thanks to social media marketing.
Social media has an essential role in helping small businesses and startups climb up the corporate ladder. Customers get the first glimpse of your business on social media. Platforms such as Facebook, Twitter, LinkedIn, and so many others have taken the internet by storm and are crucial to the social lives of so many people.
Today's era is the digital one, where anything can happen over the Internet. Almost everyone has access to the Internet, except for the ones living in very remote areas. A huge number of people use social networking sites such as Facebook, Twitter, LinkedIn and so on. So, it would be a great platform for companies to promote themselves and expand their business.
Social media influencers are the newest marketing tools that a lot of businesses employ. Linking with such influencers has shown to be extremely effective and has resulted in desirable results in forms of boosted revenues, lead generation and getting brand loyal customers. If you too think of joining this marketing trend but are not still convinced of its reliability or effectiveness, here are the top benefits that businesses reap by linking with social media influencers. Read on and you will not be disappointed.
One in every five minutes spent online on a cellphone is dedicated to Facebook. More than 100 billion hours of video are watched by users on Facebook and the number of businesses that have a Facebook page is a staggering 65 million. Twitter, Instagram, and Snapchat are not far behind. The power of YouTube is such that it reaches more people in the U.S. than any cable network!
