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For digital marketers, 2017 was a year marked by controversy, increase in ad spent, rise in mobile, and not to forget the strengthening duopoly clout of Google and Facebook. While so many changes have taken place in digital advertising over the course of time, display ads still remains prevalent in today's digital world.
Twitter is a great platform to share your views with the world. Or at least you are putting your views out there in the hope that someone will read your tweet and if you are lucky to retweet it. There are those all-powerful beings however who have tens of thousands of followers and get retweeted all over the place. They have done something right, and maybe by following them we could learn a lesson or two on how to take our own humble tweets to the next level.
Regardless of whether you are a well-established business house or a freshly introduced startup venture, social media marketing is undeniably the one strategy that is absolutely indispensable in today’s world. It has become absolutely essential for all kinds of businesses to expand their presence on the World Wide Web and enhance their brand visibility among their potential customers. However, there are a lot of misconceptions regarding social media marketing that are absolutely baseless and are miles away from the truth. Here are a few of them.
Social media truly has infiltrated every corner of life, even the Pope has hopped on the bandwagon. With a following of over 40 million people on Twitter ,Pope Francis has managed to get himself quite a fan following. His short and simple messages about faith, the Gospel and the love of God have certainly struck a chord with people from around the world.
In a time where everyone is online, social media marketing is one of the most efficient ways to reach your audience. Knowing your audience is a vital step in running a great marketing campaign. This involves collecting information regarding your best customer’s age, gender, education, their language and location, their relationship status, their motivators, and their likes and dislikes.
The evolution of digital marketing has changed the perspective of traditional marketing and advertising techniques. Instead of targeting a generic customer base, digital marketing focuses on delivering the right product to the right people. Digital marketing is also about creating a need within users for a specific product from a specific brand.
Social media has changed the world; from connecting old friends to creating brand awareness, social media has been instrumental. But have you ever considered that perhaps sometimes it all gets too much? We are bombarded from all sides with articles, advertisements, and friend requests with no idea what to attend to and what to ignore. It is quite possible that we could miss an important bit of information and lose out on an opportunity we were hoping for.
Social media has been in the marketing world for a while now. It has certainly grown as a channel for distributing content, reaching a wider audience, and increasing brand awareness. But most of you may be wondering what happens in 2018? Will social media continue to grow at this pace? Or will undergo a complete transformation?
There's no surefire way to social media success. The reason is very simple: social media is an ever-changing medium of communication. What works for one brand may not work for the other. As such, no brand can be sure of their strategies until a campaign rolls out.
Ever since social media channels such as Facebook, Twitter, Instagram, Pinterest and a few others came into being, marketing has stepped up to a whole new level. As these channels became a destination for consumers, brands can't help but integrate social media marketing into their overall marketing strategy.
