- SEO and Search Marketing
“Alexa, how do I rank for voice search?”
In 2020, 50 percent of searches will be conducted with a voice assistant. A Google Home or Alexa is changing the SEO landscape and here's how to optimize your website.
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In 2020, 50 percent of searches will be conducted with a voice assistant. A Google Home or Alexa is changing the SEO landscape and here's how to optimize your website.
Every two years, the search overlord's at Moz survey the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. Then they gather all of this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. We thought we'd share some of this brain knowledge with you, since you care about your SEO. Well, hopefully you do.
It's common knowledge that since it's debut in 1998 Google’s algorithm has undergone dozens of significant changes. And yet, the main factors that cause a website to rank are largely the same today. Hot off the press, here are our pilimanary 2016 SEO Ranking Factors.
Yes, we have liftoff! Panda 4.2 has finally arrived, following Gary Illyes announcement last month that the refresh was coming. Google has confirmed that this refresh affects only 2-3% of search queries, which is lower than the previous refresh of 3-5% in September 2014 and the last true update in May 2014 which affected 7.5% of search queries. What does this mean for you? Here's what we know so far.