4 Myths About Social Media Marketing And The Truth About Them

Regardless of whether you are a well-established business house or a freshly introduced startup venture, social media marketing is undeniably the one strategy that is absolutely indispensable in today’s world. It has become absolutely essential for all kinds of businesses to expand their presence on the World Wide Web and enhance their brand visibility among their potential customers. However, there are a lot of misconceptions regarding social media marketing that are absolutely baseless and are miles away from the truth. Here are a few of them.

Myth 1: Social media is free of cost

While it takes nothing to set up a business account on the various social media websites such as Facebook and Instagram, you would eventually be spending a lot of time and energy in monitoring your profiles and improving them over time. Time translates to work hours which in turn translates to money. That being said, you wouldn’t want to believe that social media marketing is free of cost.

Myth 2: Visitors will automatically trickle in

While you might think otherwise, creating your social media profile is only half of the work. The other half is maintaining your accounts, engaging with customers, amending any pitfalls and basically putting a workable strategy in place to provide your content with the marketing boost it needs. Your social media marketing efforts are in vain unless your target audience is able to actually see what you are selling.

Myth 3: You need to be all over the place

While you might be tempted to set up an account on every social media website under the sun, it is not always a great idea to do so. The reason is that it all boils down to who your customers are. It is no use wasting your efforts on maintaining a Pinterest account if none of your customers are ever likely to linger there. The idea is to channelize your collective efforts towards a few specific networks that your target audience is likely to frequent and ensure that you maintain those accounts well. For this, you need to first identify who your target audience is and then determine the social media platforms that are likely to get the best results for your type of business.

Myth 4: Social Media is limited to enhancing business visibility

Contrary to popular belief, the social media is much more than just a channel for making your brand more discoverable. In addition to being a great way of reaching out to your customers far and wide and making your products and services available at a single click, social media marketing also enables you to build your customer relations, boost your sales, build more traffic and even offer great customer service to your existing clients. Apart from attracting new customers to your business, the social media marketing also allows you to stay engaged with your existing clients and address their queries and concerns as and when they arise.

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