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Whether or not you're new to Facebook Pages or a seasoned vet like us you've probably noticed that your Page has received a little facelift this week. Facebook has yet again released a new version of Facebook Pages Insights. What's new you ask? We're glad you asked! Let's dive into this relam of black magic to better understand how to use it to benefit your business.
Just as expected and right on time Google has released Panda v2.2. This time around Google has improved their ability to detect those pesky scraper websites and remove and ban them from SERPs. Naturally Panda updates are changes made to Google's algorithm and are not manual reviews of websites within their index - so expect some error for those of you unlucky website owners. So what all has changed? A lot! So you better have a good strategy or you will be lost in translation or even worse off, removed from the index.
Welcome to the wonderful world of Google Search Engine Marketing. We are Monstrous Media Group "Monster Creative Management" and are your host for today's blog covering the Google Algorithm release known in our nerd world as "Farmer" or "Panda". By now you may have noticed that your search engine traffic has dropped significantly but may have no clue as to why. Or, you are a naughty marketing guru and have no idea or any clue that anything has changed. Shame on you! If you're like a lot of our NEW* clients you maybe thinking, so wait a minute, what happened to all of my search engine traffic this month? You were most like struck by Google Farmer/Panda. On February 24th, the Google Farmer/Panda update was implemented and changed 12% of Google's search results. What?!?!*
First off, if you have not yet heard of Facebook, thank you for exiting your cave. We would like to now welcome you to the Internet, we think you'll like it here. It is common knowledge that Facebook started in the student demographic but did you know that it is now quickly growing out of it? Our guess is that if you have a product or service offering, chances are that at least a few of those 53 million active users (which spend about 20 minutes a day on the site) are prospective customers of your business. The question is, what do you do about it? No seriously, what are you going to do about it? Until recently, only big businesses with big marketing budgets could setup a Facebook account for their companies and/or brands. Examples included Verizon, Walmart, Victoria's Secret and other well known companies. For these brands, Facebook users could become "fans" by adding the brand as a friend...
Have you received an email marketing campaign lately? How about a SPAM campaign message? Did you read it or just skim the subject line and author and then tossed it in the trash? Does email marketing work? You bet it does! Whether or not you read that marketing blast you just proved it was an effective campaign just by acknowledging its existence. So why is email marketing so effective? Well, email marketing works for a variety of reasons. Companies like emailContactor.com use modern email marketing services and solutions that support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis and then as if from the gods above give all of that data to you in an easy readable report.
Like us, odds are good that you are a Facebook addict. Here's an awesome article we found very interesting and thought you might too. Especially if you're targeting this demographic. The First Thing Young Women Do in the Morning: Check Facebook. Young women are becoming more and more dependent on social media and checking on their social networks, according to a new study released earlier today by Oxygen Media and Lightspeed Research. In fact, as many as one-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom. The study sampled the habits of 1,605 adults using social media between May and June of this year in an attempt to break down their social media habits. While some of the results are in line with previous studies we’ve read, others simply shocked us (e.g. 42% of young women think posting photos of themselves “visibly intoxicated” is okay).
