- SEO and Search Marketing
Why SEO and Not Content Will Generate Leads for You
The title may look misleading at first because we’ve all heard that you need to have content on your website in order to attract customers. Well, there is a catch to that statement: the content needs to be geared for lead generation through SEO. This means that although you may have loads of content on your website, you may not be generating the full extent of leads that you can if that content isn’t geared for SEO.