- SEO and Search Marketing
The Relationship Between Ad Blocking and Content Visibility: What Does it Signify?
No wonder why ad blocking created such a ruckus among online marketers in 2016. Viewed from Gartner's 2016 Hype Cycle for Digital Marketing and Advertising, ad blocking is a positive catalyst to bring about a change in the type of campaigns run online. But ad blocking signifies a deeper issue in reality- a strained relationship between users and publishers where a lack of value and communication has created audience dissatisfaction.