Off-Page SEO Strategies

Search Engine optimization is widely used to generate traffic to the online presence. Achieving a high ranking in searches on engines like Google, Yahoo and Bing is one of the goals of SEO. Two types of techniques enable SEO optimization. On-page SEO is what you can do within your website, such as content, images, links and keyword optimizations.

Off-page SEO is equally important to achieve the marketing objectives of businesses. Off-page SEO refers to all the possible activities that can happen outside of your website to help augment your SEO strategy. Off-page lets you and the users know what the rest of the world thinks of the website. More references, mentions, shares translate can increase the chances of more users sharing or linking on social media,

According to James Norquay, the founder of Prosperity Media, off-page SEO involves “doing anything from an external point of view to assist with SEO efforts” which can range from link acquisition, building mentions, using a PR agency, to building your brand off site.

Here are some off-page strategies that can help with your online marketing.

1. Blogging: A blog can engage your readers by keeping them informed of the latest happenings in your area of interest. Promoting your website or products online can be done effectively by blogging. Crawlers find the page more easily since you can constantly keep posting fresh content.

You can easily create user-friendly content such as “top 5 recipes or tips” or “how to” articles. Infographics, video tutorials or demos are some of the features of an interesting blog.

2. Links: Providing external links to established, credible sources is one of the best practices in the search industry. Linking your content to influencers and agencies that are already seen as experts in the particular field will help boost visibility and credibility.

3. Social media: Social media platforms can be another way of link building. Engaging with people on a personal basis on Facebook, Twitter, LinkedIn can help increase the prospects of link building. Instagram, Vine or Tumblr are the platforms you can use if you have content that uses a lot of images and graphics.

4. Videos: Submitting good quality videos on sites like YouTube, Vimeo, Ustream, Dailymotion is another great way of enhancing your off-page SEO. Relevant title, tags and links increase the chances of getting back links. Video blogging or vlogging is now another popular way of catching more eyeballs.

5. Infographics: Infographics are an effective way to tell your story with the most relevant facts and figures. Submitting infographics with the necessary links to infographics websites is another way to build your off-page SEO.

6. Questions and answers: Yahoo answers, Answerbag. WikiAnswers and Blurt it are some of the question answer submission websites. Active interaction on these sites can help position you as an expert in your field. Giving links and references on your answers can help direct traffic to your website as well.

Can we help you with your Off-page SEO?  Contact us!  {contact-from}