Social media trends for 2025 that you need to know

In 2024, social media started to shift with the continued rise of short-formed video content, the migration of X users to Threads and Bluesky, and more AI-generated content. 

As we step into 2025, we should consider those 2024 social media trends when crafting social media strategies for your business. 

Our social media marketing experts did the hard work, and here are our social media trend predictions for 2025. 

Social media trends for 2025

More organic content and less AI-generated content

One of the significant trends we saw take over in 2025 was the use of AI to generate content. The new software was rising, allowing people to create countless pieces of content. Although AI is increasing the productivity of marketing teams, it also leaves audiences wanting more organic and authentic content. We predict that social media users will interact less with autogenerated social media posts and want more organic content. 

Authenticity as a core strategy

In 2025, authenticity isn’t just a buzzword—it’s a strategy. Consumers are increasingly savvy and skeptical of traditional advertising and overly polished content. They crave realness. This means brands that share genuine stories, behind-the-scenes content and unfiltered posts will likely foster stronger connections with their audiences. Authenticity leads to trust, and trust leads to loyalty.

Increased creator trust 

Speaking of authenticity, another trend is that there will be a rise in brands working with creators. ThinkWithGoogle found that more and more people are trusting their favorite creators. They did some research and found that a brand appearing next or within a creator’s content yields 1.23x higher research and consideration and 1.42X higher loyalty. If it is within your budget, consider working with content creators to promote and build a relationship with you on social media.

The comeback of long-form video content

Short-form content has been dominating in the past few years, with TikTok and Instagram Reels dominating the digital spaces. Our social media marketing team predicts that long-form video content will return this year. TikTok, YouTube Shorts, and Reels have released features that allow users to share longer form content from 60 seconds up to 3 minutes in some cases. The creation of longer videos is also being highly encouraged by platforms like YouTube Shorts, boosting and promoting those videos over shorter ones.

Social media SEO

This next trend is nothing entirely new but will become very important for businesses to incorporate into their social media strategies, and that is social media SEO. A report found that 45% of Gen Z are more likely to use “social searching” on TikTok and Instagram than Google. When creating social media content, businesses need to use keywords or phrases to make their content searchable on social media platforms. 

Social commerce expands

Social commerce is expanding rapidly, with platforms enhancing their in-app shopping features. In 2025, it’s not just about promoting products on social media; it's about completing the entire purchasing process within the platform. This seamless integration of browsing, discovery and purchase enhances the user experience, keeping potential customers within the social ecosystem from start to finish. Brands looking to capitalize on this trend should integrate their e-commerce systems with these social shopping features.

Increased focus on user privacy

With growing concerns over data privacy, social media platforms are implementing more robust privacy controls that affect how brands can target and interact with users. In 2025, a key trend is the move towards transparency and consent-based marketing. Brands must navigate these changes carefully to build trust and maintain effective engagement strategies.

Incorporate these social media trends with the best social media marketing agency!

As you leverage these trends to enhance your social media strategies, Monstrous Media Group is here to provide the insights and support you need to succeed. Social media is more vibrant and challenging than ever, and we're excited to help you harness its full potential in 2025. Let’s make this year your most engaging yet!