Latest Social Media Updates: What’s New in September 2024?

Social media platforms are constantly evolving, introducing new features that can dramatically change how brands and individuals engage with their audiences. Business owners, entrepreneurs and marketers should always look at what’s happening in the social media world. Our social media marketing team is here to breakdown the latest updates from some of the biggest players in the social media landscape, including Instagram, X (formerly Twitter), TikTok and LinkedIn.

The latest social media updates for September

Instagram's enhanced sharing and viewing experience

Instagram continues to expand its user engagement tools, now allowing users to include up to 20 slides in a single post, and you can include photos and videos. This update is perfect for storytellers, businesses, and creators who want to share more comprehensive visual narratives without spamming their followers’ feeds.

Additionally, Instagram is testing its profile layout with new rectangle-sized posts as opposed to their original square-sized profile feed pictures. This change enhances the visual experience on the platform, allowing for larger and more immersive photo displays that are sure to catch the eye of scrolling users.

X tests a video conference app

X is venturing into new territories to test a video conference app. This move could transform how users interact on the platform, shifting from text-based communications to real-time video interactions. This feature aims to enhance community engagement and provide new avenues for live discussions and collaborations.

TikTok's custom AI voiceovers

Innovation continues at TikTok with the introduction of custom AI voiceovers, giving creators the ability to add narrations to their videos using a range of synthesized voices. This feature is set to empower creators with more tools to express their content in diverse and engaging ways, potentially increasing viewer retention and interaction.

LinkedIn's in-feed video carousels

LinkedIn has launched in-feed video carousels, enabling users to showcase multiple videos in a single post. This is particularly beneficial for professionals and companies looking to share more dynamic content such as tutorials, testimonials or behind-the-scenes videos that tell a richer story about their brand or experiences.

Implications for businesses and marketers

These updates signify a few key trends in the social media world:

1. Enhanced visual engagement: Platforms are focusing on more immersive visual experiences, recognizing that engaging visuals can increase user time on the app.
2. Increased content capacity: By allowing more content per post, platforms are helping users declutter feeds and deliver more value in each interaction.
3. Interactive features: Real-time and interactive features are becoming crucial for platforms aiming to increase user engagement and compete in the rapidly evolving digital landscape.

Boost your company’s social media presence with the best social media marketing agency!

For businesses and marketers, these updates offer new opportunities to engage with their audiences in innovative ways. By adapting to these changes, you can enhance your social media strategies to be more engaging and effective or hire a social media marketing company. Whether it’s leveraging Instagram’s expanded post capacity for richer stories or utilizing TikTok’s AI voiceovers for unique video content, there’s plenty of scope to get creative and grow your presence on these platforms.

Keeping up with these changes is essential for anyone looking to maintain a competitive edge in digital marketing. Stay tuned to platform updates and explore how each one can be integrated into your social media strategies for maximum impact. Contact us to learn more about how we help companies succeed!