Dive into our blog posts at Monstrous Media Group! Get the inside scoop on digital marketing, web design, development, SEO and more. Level up your online game and business know-how while having a good read!
One of the most common questions we receive, especially with new clients, is about why we choose ExpressionEngine as our preferred Content Management System (CMS) for websites, as opposed to something like WordPress. Let's dive right in and compare apples to apples, and maybe haves some grapes.
A content hub allows you to customize and control the experience of your visitors completely unlike on social media sites and hosted blogs where the experience is less personalized and the algorithms aren’t controlled by you.
Entering the digital marketing ring without a proper lead generation strategy is like entering a fencing contest without a saber! You will have no direction, you will have no markers to light up the way forward for you or help you protect yourself against the thrust of your competitors. A potent strategy can definitely make you a winner prospect.
Twitter is a powerful social media tool that increases not only your brand awareness but also strengthens your networks. It can be used to reach out to well targeted prospects and turn them into leads. It can be used to run an influencer marketing program.
If you are still using a pre-2012 keyword and SEO strategy, you are losing out on a lot of opportunities. You may be happy with the short-term results but the long-term picture could be gloomy. Since Google made the Penguin update in its search algorithm in 2012, the focus on keywords haven’t entirely vanished but the way they are used have.
What if you were told that there was something better than native advertising when it comes to placing marketing content in the user domain in a non-intrusive manner? Shocked? Programmatic delivery of content can do just that. Programmatic delivery depends on the use of software and tools to understand not only the exact intent behind a query but the sites that the target is most likely to hang out and look for information. You can then place the content, your online advertisement or marketing message exactly on that site in a way that seems unobtrusive and relevant to the user.
Permission marketing is mainly used in the context of Internet marketing. When you embed a script on your website that supports an opt-in form that your site visitors can fill up to give you permission to send them your digital catalogs or e-zines or when your searchers enter a query on a search engine and your ads get displayed either as sponsored content or as display ads on the ranking page (of course, you spend money to buy the space or the slot through an online auction for relevant keywords), your targets are essentially giving you the permission to inundate them with relevant ads and content.
Search engine optimization (SEO) is a very minuscule part of your digital marketing efforts to boost website visibility and rankings. As digital media is gaining momentum, different forms of marketing have emerged to deliver meaningful results. One such concept is influencer marketing, which is complementing digital media efforts of marketers in a big way.
As brands and organizations are going digital, social networks are seeking to incorporate various aspects to develop meaningful relationships with consumers. The unique feature of social media is personalized interaction with consumers and measurability of performance. Digital content is getting revolutionized, which is why social networks are adopting different content formats and features to strengthen interaction and engagement.
Since the dawn of digital media, marketers are actively involved in finding ways to leverage this emerging media. Social media networks such as Facebook and Twitter have been used to connect with audiences across the globe.
