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Creating meaningful, interesting, and popular content is not easy. However, when you create content which is well loved and liked by your target group, you should find ways to repurpose this content in different ways that help to prolong the longevity of this content. Brilliant content can be modified in a number of ways.
Snapchat was created with the aim to share multimedia messages, in real time, which could include photos and videos, and came with editing options. It was mainly viewed as an app which allowed personal, one-on-one engagement, rather than social interaction, which is the cornerstone of sites like Facebook and Twitter. However, over the last three or four years, it has also evolved as a site for accessing public content which could be live events, publications or even brand networks which brands leverage to create a following.
The one-size-fits-all has been invalidated by content marketers. The last decade was all about creation of content-just content. You didn’t need knowledge about SEO or writing long, information-rich content. The search engines also didn’t have a proper framework to decide the ranking system. But, now people are no longer happy with generic content. They want personalized content which solves their problems.
According to KnowledgeTree, content marketing is a $44 billion industry globally and 83% of B2B organizations have adopted it as a marketing strategy to drive sales. In such a competitive environment, you cannot base your decisions just on your gut feeling or what you think may work.
When you manage to attract more comments to your blog posts, it is one of the metrics which gives you an insight into reader engagement. Very often, even the most informative, well-researched and SEO rich content fails to attract the kind of reader involvement you had hoped for.
If you are using Twitter to engage with your customers and prospects, you are already on the right track. However, a lot of marketers do not know how to engage their customers and prospects correctly. Blindly tweeting and hoping that your customers would see it or retweet it would not help.
Having a blog on a website is an attempt to engage the audience meaningfully. A regularly updated blog with interesting posts can funnel in a lot of traffic and keep them glued. The goals of having updated blogs vary from website to website and blogger to blogger but the ultimate aim everybody has is trying to make their blog more popular.
2016 has brought new opportunities and challenges for social media professionals and marketers. Social media is a fast growing and rapidly changing medium. A practice in the field of social media marketing that might have been considered valid and important in 2015 may no longer find a place in the list created by experts in 2016.
Are you confused as to whether or not content or SEO deserves greater attention? With so much palaver about search engines preferring one over the other, your confusion is understandable.
In the SEO realm, the phrase “content is king” is thrown around a lot. But what exactly does that mean? Content isn’t just text, an article, or blog post. Content can be anything that’s designed to deliver information to an audience...videos, infographic, reviews, photos, how-tos, etc.
