Dive into our blog posts at Monstrous Media Group! Get the inside scoop on digital marketing, web design, development, SEO and more. Level up your online game and business know-how while having a good read!
You must have read and have been told numerous times that search engine optimization of your website and blog is important to your business interests. It is true. However, if your business is centered on a particular region and primarily caters to local customers, your website and blog will have to be optimized with a focus on local searches.
A business owner or a famous blogger needs to create a robust personal brand online. The reason is simple; customers and clients like to conduct transactions with businesses that have a face rather than a corporate entity or a faceless monolith. This is why top corporate honchos, experts, and bloggers are asked to have an online presence and connect with the target groups directly. This helps them to understand the pulse of the audience, and the audience will feel more secure and open up about their problems easily.
Blogging is essential to your marketing efforts from multiple angles which include branding, customer engagement, customer empowerment, direct sales conversion in some cases, becoming an industry leader and influencer, and building up a network. However, there is another very important reason why businesses should ask their executives to blog, as well as have professional blog writers to promote their business.
Content writers wield a lot of power in the world of content marketing and digital marketing because without the magic of words, your marketing efforts would be meaningless. Blogging, writing product descriptions, writing posts on social media or creating articles are the handiwork of content writers and all these efforts along with search engine optimization play a massive role in improving the visibility of a brand or a website and boost conversion.
Journalists believe that a headline (or heading in case of a blog post!) not only tells a story but it sells as well. According to a post written by Neil Patel, you would believe the statement is partially right. He says that in a survey carried out by the famous content marketer Copyblogger, 8 out of 10 people got hooked by reading the title.
If you are an SEO expert, you probably already know the significance of reducing the loading time of a blog. Grapevine suggests and many experts have endorsed it themselves that loading time is one of the ranking factors that is used by Google.
There are a lot of ways in which you can increase your search engine rankings other than just keyword optimization. Find out how...
Like it or not, the world is going mobile. As of 2015, there are officially more mobile-only internet users than PC-only internet users.
Google keeps track of every change occurring on the internet. When you blog periodically, Google finds your website to have ‘fresh content’, giving you an advantage over the competition. There are also other ways how this can help.
Content curation is slowly becoming an important tool for content marketers. Many writers suffer from writer’s block sometimes. So, consistently creating fresh, original content that will be liked by your readers is not easy. Even if you are not suffering from writer’s block, you may find out that your target audience is not interested in the kind of content you are serving them.
