Updated: What Is SERP and Why Is It an Important Part of Your Overall SEO Strategy?

There are 75,000 search queries on Google every second. Whenever a consumer is searching for the answers to their questions, it returns a page full of results which match the searchers query. This page full of results is called the Search Engine Ranking Page (SERP).  

What is SERP? 

SERP is unique for each different search query based upon the keywords and phrases used when a consumer is searching for their results. There are always subtle differences between two SERPs even if the query involving a similar keyword has been made.

Google takes into account the location of the searcher, the past browsing history on that IP Address as well as many other factors. 

SERP is important because the higher a company’s website ranks, the more searchers will click on the website. This is done several different ways, our Omaha SEO experts suggests using relevant keywords, meta-tags and descriptions and backlinking strategies.

The biggest trend in the SEO world right now is that SEOs predicted would help with ranking over three years ago is featured snippets. When you search for a common question such as, “What is SERP?”

There are millions of results that populate for this search query, but what about the information underneath or above the link and title? That is the featured snippet. 

Here are two examples: 

These two snippets are different types of featured snippets, but that is for another blog on  another day! 

Paid and organic SERP 

There are mainly two types of content on any SERP, organic results and paid results. 

Although paid results can be optimized for better returns, it is the organic results that have Omaha SEO experts working the hardest. This is because it is how to build credibility overtime with Google and other search engines. 

Paid search is important, but having only paid search will not rank a website overtime. Clients come to Monstrous Media Group with the long-term strategy of wanting to rank in their industry and location before their competition, and while all of this is happening, they are garnering short-term goals with paid search.  

For indexing a web page, Google uses its own parameters. Some of the well-known parameters are the number of quality backlinks from authoritative sources, search volume, HTML code used in the domain, crawl rate, bounce rate, average time spent on a page, keywords, social media sharing, responsiveness and loading time of a website and quality of content. That’s only a couple of things! 

With over a billion searches conducted every day on Google, it is imperative to make sure that your website is ranking on Google. For more information, contact us today.