The best times to post on social media in 2023

When you are riding a bus, you need to know what time it arrives at the stop; otherwise, you get left behind. Omaha social media marketing experts believe the same goes for social media. You want to know the time when most people are active on certain social media platforms so that you can increase the likelihood of them seeing your brand or them taking action with your brand. Otherwise, your posts can get buried in the vast ocean of social media. 

If one of your SMART goals this year is to increase engagement, then you need to find the best times to post. The first step is always to check your end-of-year analytics report to review which time your posts got more engagement and then compare it to the best times across the country to make informed decisions. Our Omaha social media marketing team wants to share the best times and days to post on major social media platforms like Facebook, Twitter, Instagram, TikTok and Linkedin. 

The best times to post on social media in 2023

Facebook

Facebook still continues to be a popular social media platform for business. A lot of consumers still use this platform, especially older adults. The challenge that many companies have is reaching their target audience. Facebook’s recent algorithm changes favor more posts from family and friends rather than businesses. 

Buffer looked at 43 million Facebook posts from the top 20,000 brands last year and found that Facebook’s organic engagement has fallen more than 50% in 18 months. You can increase the chances of people interacting with your posts by choosing the best times to post on Facebook. 

Here are the best times and days to post on Facebook, ranked with the best first:

The best hours:

9 a.m.

7 a.m.

10 a.m.

8 a.m.

11 a.m. 

The best days:

Fridays

Wednesdays

Mondays 

Instagram 

Instagram continues to be one of the most popular social media platforms. It helps companies drive brand awareness, boost sales and build customer relationships. However, sometimes posts can get buried, so you should pick times that your followers are more active, while also considering the best times and days to post. 

Here are the best times to post on Instagram, ranked with the best first:

The best hours:

9:00 a.m. 

8:00 a.m.

10:00 a.m

12:00 p.m.

3:00 p.m.

The best days:

Wednesdays

Fridays

Tuesdays 

LinkedIn

LinkedIn is an ideal social media platform for B2B companies or B2C companies looking to grow their teams. This social media platform is where most business decision-makers hang out, so you want them to see and interact with your posts. However, they are pretty busy people, so if you want to increase the chances of them seeing your posts, you need to choose the best times.

While planning your LinkedIn strategy, keep these best times and days to post in your mind. 

The best times:

10 a.m.

11 a.m.

12 p.m.

3 p.m.

2 p.m.

The best days:

Thursdays

Tuesdays 

Wednesdays 

TikTok

TikTok continues to grow. It started out as a social media platform where Gen Z could dance; now it has grown to become a new genre of entertainment, It builds communities and helps people discover new ideas. If you are looking to add TikTok to your 2023 social media marketing strategy, consider these best times and days to post.

The best times:

6 a.m. to 10 a.m.

7 p.m. to 11 p.m. 

The best days: 

Tuesdays

Thursdays

Fridays

Pinterest

Pinterest is a visual search engine. Many companies use this social media platform to drive traffic back to their site and generate sales. Creating boards for brands and keeping them updated is key to success. When planning out your Pinterest strategy, use these best times and days to post:

The best times

8 a.m.

4 p.m.

9 p.m.

3 p.m.

2 p.m

The best days

Sundays 

Mondays 

Tuesdays

Hire one of the best Omaha social media marketing companies!

At Monstrous Media Group, we have a team of digital marketing experts who can help you create a social media strategy that helps grow your digital presence and manage all your social media platforms. Contact us today to get started.