Marketing for Generations: Gen X, Baby Boomers and the Silent Gen

On Monday we talked about the different avenues of digital marketing that best suite specific generations. From Generation Z and their YouTube sensations to Millennials valuing smartphones, friendships, and brand loyalty - there’s a media source for everyone.

While digital media platforms might seem like a no-brainer for the younger generations, it shouldn’t be overlooked for the generations that come before them! Generation X, Baby Boomers and the Silent Gen are actually more tech-savvy than you might think.

Truly understanding how your consumers view media will give your business a leg up in marketing. When you understand where they are and what they do once they’re there, a professional like us can tailor a digital marketing strategy to benefit you most!

Gen X

American Express claims that thirty-nine to fifty-four year old hold the most spending power over any other generation. This generation is preparing to steal the torch from current politicians, business and such from the longstanding Baby Boomers. They’re taking care of kids, sending teens off to college and taking care of their elderly parents. Basically, Gen X has a whole lot of responsibility right now.

Generation X’s new-found responsibilities are finding them in a place of valuing commitment, ethics and loyalty. They’re spending almost as much time on social media as Millennials, but are more intentional with their “timeline” time. Gen X is looking for information, solutions to problems and product research.

If your business demographic is geared towards Generation X, consider digital marketing services in the realm of informational content, like blogs.

Baby Boomers

You may have had to teach your parents how to Facebook, but sixty percent of Baby Boomers have a profile and use it often! Especially to stay in touch with family and friends.

Moreover, people between the ages of fifty-five and seventy-three are nineteen percent more likely to share content than any other generation. To us, this means your digital marketing services should focus on social media and sharing content that is extremely relatable to them or helpful to friends and family. This generation also carries the majority of the United States’ wealth and responds well to marketing that showcases how they will benefit from your products and services.

Baby Boomers are also pretty savvy in the realm of online shopping! Having a strategy focused on PPC ads or email promotions can suit your business well!

The Silent Generation

Believe it or not, seventy-four to ninety-one-year-olds can still be reached via digital marketing strategies! While social media isn’t quite as prevalent for this seasoned generation, forty-six percent of them have social profiles in addition to email accounts!

The Silent Generation will always value direct person-to-person interactions more than they will digital marketing tactics, but we still believe there’s a time and place for it.

Be it social media, email marketing or good old fashioned face-to-face conversations,the marketing strategy for your business should be based around where your audience “hangs out”. The best digital marketing services reach an audience and convert them into a high-quality consumer.