How businesses can fight the summer slowdown

There is a lot to do when it comes to the summer - pools opening up, camps, traveling and lots of time outside. Summertime can be a tough time for businesses, with many customers and employees taking time off for vacations and other activities. 

During this time, companies can find that their social media engagement and website traffic is low. The good news is that with strategies and assistance from one of the best marketing companies in Omaha you can fight the summer slow down.

Check out these strategies that will help drive website and foot traffic for your business during the summer months.

Ways businesses can fight the summer slowdown

Create a summer marketing strategy

One of the best ways to fight the summer slowdown is to plan ahead. Make sure you have a solid marketing plan in place to promote your business during the summer months. Use summer social media ideas for business or consider offering special promotions or discounts to attract customers. For example, if you are a retail store, create summer sales around the major holidays - Memorial Day and Fourth of July.

Stay engaged with your customers

Do not let the summer months be an excuse to disconnect from your customers. Keep your digital channels active by creating a social media and email marketing strategy to stay in touch with customers. Whether people are on vacation or relaxing by the pool, they are likely on their phones. Since more people are posting on social media, running social media ads could be an effective way to reach your customers.

Create a seasonal item 

You can drive more people through your door or online store by creating a summer product. It can hype people up to visit your business more during the summer months. Some companies already follow this tactic but do it during the autumn months. Doing it during the summer can help you gain brand recognition since there is less competition. 

Run a social media contest

If your social media engagement is down during this time, marketing companies in Omaha suggest running a social media contest. It can help increase your following and brand awareness. It also helps bring new potential customers to your page. Some summer contest ideas include submitting an image, telling a story, liking or commenting, doing a guessing challenge or shooting a video. 

Partnering with another business

Another way to promote your business during the summer is by partnering with another business. You can partner with other businesses in your area and host an event. Create a neighbor block party, or check to see if you can join a farmers market or craft fair to help spread the word about your business. Lots of people are out and attending these events.

Get assistance from one of the best marketing companies in Omaha!

By following these strategies, you can fight the summer slowdown and keep your business thriving. Remember, the summer months can be a challenge, but with the right approach, you can turn them into an opportunity for growth and success. Contact us to learn about our digital marketing services that can assist in driving brand awareness and leads.