Five social media trends to watch in 2023

Five social media trends to watch in 2023

As the second half of the year begins, it is time to reflect on all the social media trends we have seen throughout the first half of 2023. So far, we have seen a decline in BeReal use and Instagram algorithm changes that involve putting the focus back on photos rather than videos.

It is important that big and small companies stay on top of social media trends to help ensure your company stays on top of the competition. Before you call an Omaha social media marketing agency to help you, check out these social media trends you should watch for as 2023 continues.

Five social media trends to watch in 2023

Less copy and paste trends

When it comes to video content, we think we will start to see less copy-and-paste content on the For You pages of Instagram and TikTok. You will start to lean toward original content, like “get ready with me” (GRWM) videos. Social media users want to see more original and longer-form content. The challenge that many companies will face is making their content stand out from the crowd. 

Instagram algorithm changes

Since it is one of the most used social media platforms, it is important to stay on top of the changes made to Instagram. Back in 2022, Instagram said they were going to prioritize Reels rather than photos. Recently Instagram’s Adam Mosseri said the platform would put a balance between Reels and photos. It encourages users to add both Reels and photos to their social media strategies. If you are looking to gain engagement and community building, then you should share more photos. Or, if you want to increase reach and brand awareness, then consider using Reels.

User-generated content

Another trend that we are seeing is moving away from stock feel images and toward more user-generated content. User-generated content (UGC) is content, like images or videos, that is created and published by users online. A recent report found that 79% of people say that UGC highly impacts their purchasing decisions. If you are looking to increase your reach and engagement, then you may want to invest in UGC. 

Keywords take stage

Nearly half of Gen Z prefers to search on Instagram and TikTok over Google. That being said, companies have started incorporating keywords into their social media posts. Optimizing your social media posts with keywords can ensure that your posts are getting discovered by your target audience. A good plan is creating a list of keywords that you want to target and then trying to incorporate them into your existence content or create new social media content around them.

Privacy and data protection

In 2023, privacy and data protection will continue to be important for both social media users and businesses. Platforms will be introducing better privacy settings and measures to address user concerns and follow new regulations. Users want more control over their personal data, which is leading social media networks to prioritize user privacy and have stricter data protection measures. This will create trust and a safer online environment.

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