Advantages of email marketing

Even if your email marketing budget might be smaller, email marketing on any budget can be elevated into a strategy that is worth the investment. Research shows that email marketing has one of the highest returns on investment when it comes to marketing dollars.

What does Constant Contact report for different industries? 

• Software and technology can see a $40 ROI for every $1
• Marketing, PR, and advertising can see a $42 ROI for every $1
• Retail, ecommerce, and consumer goods can see a $45 ROI for every $1
• Media, publishing, events, sports, and entertainment can see a $45 ROI for every $1  
• Travel, tourism, and hospitality can see a $53 ROI for every $1

Investing in an email marketing management company can be the catalyst for your company. 

Explore some of the key advantages of email marketing and consider how these advantages can elevate your current strategy or improve your latest launch! 

1. Stay top of mind

If there are over 1.88 billion websites out there, think of all the competition and consumers who have subscribed to emails. Tech Jury research shows that the average number of emails in an inbox reaches up to 200 per day. 

Along with this research, 99 percent of consumers check their personal email at least once a day. With this many emails coming and going, it is imperative that a company stay top of mind. This increases brand awareness which continues to build trust and authenticity between your audience and your company. 

2. Lower overhead with higher ROI

The reason why email marketing can provide a lower overhead is due to its ROI. As stated above, based on the different industries, companies can make as much as $45 per every $1 spent on email marketing strategies. 

To make that much back, there needs to be a strategic plan set in place. The lists need to be gathered, segmented, and specific content should be created for each list. What does this audience need? What are their wants? What are they searching for out of your content? 

3. Easy to use

There is plenty of different software out there that can provide companies with the ability to send out their campaigns, and for the most part,  relatively easily. 

The benefit of using and hiring an email marketing management company is that they can work on the emails and you can provide the ideas. This makes it even easier. 

4. Easy to measure

Email marketing provides a plethora of analytics and insights into each individual campaign. With the ability to review analytics within each different platform, a CRM, and in Google Analytics or other marketing tools that are being used, it shows its worth and effectiveness. 

5. Appeal to all your different audiences

Email marketing allows you to create targeted campaigns for each individual audience that your company is targeting in marketing campaigns. It isn’t uncommon for companies to have a range of audience members from Gen Z to Gen X. 

It is dependent on the product or services that are being sold, but segmentation of campaigns provides the ability to drive personalization and target each different audience. 

6. Generate traffic to your website

The right email campaign set up with your email marketing management company will drive the right traffic to your website. This website traffic will be qualified traffic due to the subscribers in each list. 

In 1994, there were only 3,000 websites on the internet, and as of now, there are over 1.88 billion different websites out there. SEO, social media marketing, and email marketing can help to continue to drive traffic to the site. 

With email marketing, based on the campaigns, specific content is used, which can show its worth, and the website traffic is coming from those segmented audiences who are interested in the content being sent. 

This is called a “win-win” in the industry. 

Email marketing is continuing to show an upward trend in its value within marketing budgets as the year continues. For companies who are searching for a reliable email marketing management company to help with their growth, contact us today.