No country for old-school marketers
The advent of the internet caused a sudden change in the industrial landscape. Businesses have exploded their online presence and are channeling themselves on multiple social media platforms. Images, texts and videos representing their products and character are being seen and shared all over the world at a pace faster than human thought. Fashioning one’s online persona is as vital as tailoring ones content for the target audience. Entrepreneurs and businesses realize that the internet is a place where customers not just view pay-per click advertisements. They hone themselves and their searches.