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Importance of quality backlinks from the perspective of SEO optimization has been discussed many times. Many experts are now at their wit’s end trying to devise new methods which will help them to get more White Hat backlinks.
Page authority is a metric or a concept which was first put forward by Moz along with domain authority. It depends on a number of factors and plays an important role in determining the level of optimization of a website page. It also gives a more comprehensive understanding of Google’s search engine ranking factors and although it can’t be affected directly, SEOs can take care of a number of factors to improve the page authority of a page and enjoy a number of benefits.
Make no mistake, a negative SEO attack is most certainly done by an adversary or a competitor to destabilize your online marketing efforts by attacking your “home base” i.e. your website. Devious negative SEO tactics could be of many different types.
Crawl rate can be defined as the number of times Google and other search engines visit your website or blog.
Columbus Day is a national holiday in many countries in the Americas and elsewhere which officially celebrates the anniversary of Christopher Columbus' arrival in the Americas on October 12, 1492.
Sticky content is important because it can change the rate of traffic to your website, the bounce rate that your website has and how closely your target audience engages with your website.
Domain Authority (DA) is a metric or a quantifiable parameter that has been developed by the famous SEO Company, Moz.
There was a time in the not so distant past when PR and SEO existed in silo and were considered to be separate departments. While, in a traditional organizational setup, the PR department usually reports to a C-level executive, and the SEO and content executives comprise the digital marketing department with a separate manager. That is how, despite having similar goals, they have been viewed to be two unconnected departments and forms of communication.
Cold email campaigns are extremely important when dealing with important, top-of-the-line clients or when interacting with enterprises.
Guest blogging is an incredibly powerful tool in the domain of content marketing and SEO. Guest posting on popular blogs or websites can give you exposure, authority, bring you quality traffic, help you augment your social media presence and also give you more business opportunities.
