Why should B2B Content Marketers Also Use Storytelling Techniques?

December 21, 2016
in 22 seconds

SEO and Search Marketing
Social Media and Digital Marketing

Why should B2B Content Marketers Also Use Storytelling Techniques?

Although there is a fundamental difference between B2B and B2C marketers insofar as the target audience is different, the expectations are slightly different, the fact that businesses need hard proof and don’t always need a narrative or a background story while individuals love emotive stories. However, at the end of the day both the end targets are humans and humans love stories!

How to Use Periscope to Drive Customer Engagement?

December 19, 2016
in about 2 minutes

Social Media and Digital Marketing

How to Use Periscope to Drive Customer Engagement?

Although its reach is still limited, many businesses have started to experiment with it to provide customer service and education. They believe that it could be a credible alternative to social media sites like Facebook, Twitter, etc where real time engagement possibilities are still limited.

Why Should You Focus More on Conversion Rather Than Simply Building Traffic?

December 16, 2016
in 24 seconds

SEO and Search Marketing

Why Should You Focus More on Conversion Rather Than Simply Building Traffic?

Are you facing a situation where your website is getting enough traffic but you are failing to drive conversion? It may indicate a need to rethink and tweak your strategies. It needs to be clarified at the outset that you will need to get the balance right if you want to increase your chances for success.

How Can Small Businesses Find and Use Micro-Influencers?

December 14, 2016
in 21 seconds

SEO and Search Marketing

How Can Small Businesses Find and Use Micro-Influencers?

If you are a small business owner who is looking to leverage the benefits of influencer marketing, you may do well by starting with micro-influencers. Micro-influencers who have a following among a small but highly targeted section of your target audience can create brand visibility, engage your audience, promote services and products among a highly targeted and motivated audience that matches your customer persona and also promote your contests, trade shows and events. All this can be achieved within a small budget.

December 09, 2016
in 19 seconds

Does SSL Protect Your Site From Hackers?

It seems like every week, we’re getting hit with news of hackers stealing personal information and credit card information from major retailers, banks, and more. Today, we’re going to explore how to protect your e-business and your customer’s sensitive data.

How to use Internal Links In Your Content for SEO

December 07, 2016
in 22 seconds

SEO and Search Marketing

How to use Internal Links In Your Content for SEO

It’s no mystery that content is king for Search Engine Optimization. Anyone that writes content knows that you have to cater your writings to both your audience and search engines.

Some Facebook marketing tips for the upcoming holiday season

December 05, 2016
in one minute

Social Media and Digital Marketing

Some Facebook marketing tips for the upcoming holiday season

The biggest holiday season is just around the corner and this is the most important time of the year for most businesses. It provides them unique opportunities to sell, engage and turn a customer into a life-long stakeholder.

5 Copywriting Tips That Will Help You to Master Professional Level Content

December 02, 2016
in 23 seconds

SEO and Search Marketing

5 Copywriting Tips That Will Help You to Master Professional Level Content

Copywriting is an extremely difficult art to master. Writing professional level copies is even more difficult. Today, customers look at most advertisements with suspicion and don’t like tall claims. For me-too products in homogeneous markets, highlighting the USP of the products is not easy.

November 30, 2016
in one minute

Social Media and Digital Marketing

How to Create a Successful Advocacy Program for Your Brand?

A brand advocacy program is a sustainable model that allows your existing and loyal customers to get engaged in your promotional activities and willingly recommend your product or services to their friends and peers.

Common PPC Campaign Mistakes and Their Solutions

November 28, 2016
in 20 seconds

SEO and Search Marketing

Common PPC Campaign Mistakes and Their Solutions

Are you still trying to fathom why your last PPC campaign failed? Do you want to know the factors that determine the success of a PPC campaign? Then you have come to the right place. You need to understand PPC ad campaigns and get your strategies right if you want to see quantifiable results.

Blog

Why should B2B Content Marketers Also Use Storytelling Techniques?

How to Use Periscope to Drive Customer Engagement?

Why Should You Focus More on Conversion Rather Than Simply Building Traffic?

How Can Small Businesses Find and Use Micro-Influencers?

Does SSL Protect Your Site From Hackers?

How to use Internal Links In Your Content for SEO

Some Facebook marketing tips for the upcoming holiday season

5 Copywriting Tips That Will Help You to Master Professional Level Content

How to Create a Successful Advocacy Program for Your Brand?

Common PPC Campaign Mistakes and Their Solutions

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