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Dive into our blog posts at Monstrous Media Group! Get the inside scoop on digital marketing, web design, development, SEO and more. Level up your online game and business know-how while having a good read!

The Importance of the 4 L’s of Lead Generation Strategy

The Importance of the 4 L’s of Lead Generation Strategy

Entering the digital marketing ring without a proper lead generation strategy is like entering a fencing contest without a saber! You will have no direction, you will have no markers to light up the way forward for you or help you protect yourself against the thrust of your competitors. A potent strategy can definitely make you a winner prospect.

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Why should You Focus More on Quality Content than on Keywords?

Why should You Focus More on Quality Content than on Keywords?

If you are still using a pre-2012 keyword and SEO strategy, you are losing out on a lot of opportunities. You may be happy with the short-term results but the long-term picture could be gloomy. Since Google made the Penguin update in its search algorithm in 2012, the focus on keywords haven’t entirely vanished but the way they are used have.

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How Programmatic Delivery can Change the Way Content Marketing is Practiced

How Programmatic Delivery can Change the Way Content Marketing is Practiced

What if you were told that there was something better than native advertising when it comes to placing marketing content in the user domain in a non-intrusive manner? Shocked? Programmatic delivery of content can do just that.  Programmatic delivery depends on the use of software and tools to understand not only the exact intent behind a query but the sites that the target is most likely to hang out and look for information. You can then place the content, your online advertisement or marketing message exactly on that site in a way that seems unobtrusive and relevant to the user. 

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How can Permission Marketing Help You Expand Your Digital Footprint?

How can Permission Marketing Help You Expand Your Digital Footprint?

Permission marketing is mainly used in the context of Internet marketing. When you embed a script on your website that supports an opt-in form that your site visitors can fill up to give you permission to send them your digital catalogs or e-zines or when your searchers enter a query on a search engine and your ads get displayed either as sponsored content or as display ads on the ranking page (of course, you spend money to buy the space or the slot through an online auction for relevant keywords), your targets are essentially giving you the permission to inundate them with relevant ads and content.

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Why Should You Consider Influencer Marketing To Boost SEO Efforts?
  • SEO and Search Marketing
  • Social Media and Digital Marketing

Why Should You Consider Influencer Marketing To Boost SEO Efforts?

Search engine optimization (SEO) is a very minuscule part of your digital marketing efforts to boost website visibility and rankings. As digital media is gaining momentum, different forms of marketing have emerged to deliver meaningful results. One such concept is influencer marketing, which is complementing digital media efforts of marketers in a big way.

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Live 360 Degree Video Streaming Reaches Periscope
  • Social Media and Digital Marketing

Live 360 Degree Video Streaming Reaches Periscope

As brands and organizations are going digital, social networks are seeking to incorporate various aspects to develop meaningful relationships with consumers. The unique feature of social media is personalized interaction with consumers and measurability of performance. Digital content is getting revolutionized, which is why social networks are adopting different content formats and features to strengthen interaction and engagement.

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The Digital Media Trends That Will Lose Substance in 2017
  • SEO and Search Marketing
  • Social Media and Digital Marketing

The Digital Media Trends That Will Lose Substance in 2017

Since the dawn of digital media, marketers are actively involved in finding ways to leverage this emerging media. Social media networks such as Facebook and Twitter have been used to connect with audiences across the globe.

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