Plan across viewing environments
We evaluate connected TV, streaming video and broadcast inventory around how the target audience actually watches.
/ Specialized service
Connected TV, Streaming & Television Advertising
Video media planning and buying across connected TV, streaming services and broadcast television.
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/ WHY IT MATTERS
Television is no longer one screen or one buying method. The plan has to connect audiences across fragmented viewing environments.
MMG plans and buys connected TV, over-the-top streaming, streaming video and broadcast television campaigns. We align market coverage, audience strategy, programming and inventory, reach and frequency, creative formats and measurement so video advertising can build recognition and drive action across screens.
/ WHAT WE DO
Built around
the real need.
- 01Connected TV and OTT strategy
- 02Streaming video placement
- 03Broadcast and local television buying
- 04Audience and geographic targeting
- 05Video creative coordination
- 06Reach, frequency and outcome reporting
/ THE BIG SCREEN, RECONNECTED
Meet viewers
where viewing happens.
Balance reach and precision
Market, audience and programming decisions are coordinated to build awareness without losing control of frequency.
Connect the response path
Creative, landing experiences, search behavior and measurement help connect video exposure with downstream action.
/ THE POINT
Work that moves
something forward.
Reach viewers across changing television habits
Balance broad awareness with audience precision
Coordinate video investment across local and national markets
/ COMMON QUESTIONS
Custom web design,
clearly answered.
What is connected TV advertising?+
Connected TV advertising appears within television content delivered through internet-connected televisions, streaming devices and supported streaming services.
Can MMG buy traditional television too?+
Yes. Where it fits the market and objective, MMG can include broadcast and local television alongside streaming and connected TV.
Can television advertising be measured?+
Measurement varies by inventory, but programs can evaluate delivery, reach, frequency, site activity, search lift, conversions and other agreed response signals.
/ YOUR MOVE
Put video media
on the right screens.
Build a connected television and streaming plan around audience, market and measurable reach.
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