The Need:
Race Auto Cave is a one-of-a-kind automotive lifestyle club offering premium amenities including a race simulator lounge, professional-grade cleaning bays, and private event space—all operating under a paid membership model. While the physical experience was high-end and well-branded, there was no digital system in place to manage memberships, accept payments, or promote bookings online.
The team needed a website that could do more than inform. It had to convert. They required an e-commerce platform that could support monthly memberships, upsell premium add-ons like simulator time or bay access, and promote the unique features of the space to auto enthusiasts and club members alike.
The Solution:
MMG designed and built a full-service website using our MonsterWP platform with a custom-configured WooCommerce engine at its core. We architected a subscription system that allowed users to join as members online, choose their add-ons, and manage their accounts directly through the site.
Each feature of the facility—race simulators, detailing bays, golf simulator, and the private event space—received its own landing page with clear benefits, visuals, and pricing. We implemented booking flows for hourly rentals and created custom product types to reflect the club’s flexible offerings.
The site was built mobile-first, with a bold, masculine design language to reflect the automotive lifestyle and exclusivity of the club. Stripe integration powered recurring billing, while WooCommerce extensions managed subscription tiers, upgrade paths, and member access control.
The Result:
Race Auto Cave now runs its entire front-end operation through its website. Membership signups, billing, and add-on bookings are fully automated and easy for users to manage. Internal staff save time and energy, as the website handles the majority of customer interaction and payment processing.
The new platform has also positioned the brand to scale—whether that means adding new membership levels, expanding facility offerings, or launching seasonal promotions. Customer feedback has been overwhelmingly positive, with many noting the ease of use and polish of the digital experience.
