/ Omaha outdoor-living website launch · September 2026
A living digital platform for Omaha’s one-call outdoor-living contractor—built to turn a deep project portfolio into useful answers, stronger discovery and better conversations.
View the case study ↓
/ THE PROJECT
Universal Outdoor brings patios, decks, pergolas, stonework, grading, drainage, fire, water, landscape and lighting together under one crew and one contract. Its new Curb Appeal Omaha website needed to make that uncommon breadth easy to understand, show the quality of the finished work and help homeowners move confidently from an idea to a complete backyard plan.
Designed to be clear, useful and unmistakably connected to the organization behind it.
/ THE VISUAL STORY
Deep black, warm stone, sunset orange and generous project photography turn the finished backyard into the emotional center of the experience. The responsive system preserves that atmosphere while keeping planning actions clear on every screen.
/ THE CHALLENGE
A traditional contractor portfolio can prove that beautiful projects happened without helping a homeowner understand what should happen next. Universal Outdoor needed a website that could answer practical questions, connect interdependent scopes and remain useful as services, projects and customer needs evolve—not a static gallery that begins aging on launch day.
/ THE APPROACH
MMG organized the experience around the way people actually plan outdoor spaces: the life they want after five, the work required beyond the back door and a clear path from first walk-through to finished build. Warm editorial typography, dusk photography and a direct one-crew story give the brand a distinctive point of view. Behind the experience, MMG’s CMS turns pages, projects and insights into a maintainable knowledge system, while WebMCP exposes structured, task-oriented context so compatible agents can discover authoritative answers instead of guessing from a portfolio grid.
/ WHAT WE DELIVERED
/ THE OUTCOME
/ CONNECTED CAPABILITIES