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Company & Culture · April 22, 2016
Happy Earth Day
Each year, Earth Day -- April 22 -- marks the anniversary of what many consider the birth of the modern environmental movement in 1970. The height of hippie and flower-child culture in the United States, 1970 brought the death of Jimi Hendrix, the last Beatles album, and Simon & Garfunkel’s “Bridge Over Troubled Water”. Protest was the order of the day, but saving the planet was not the cause. War raged in Vietnam, and students nationwide increasingly opposed it.Read more in 4:06 ↗
Company & Culture · April 22, 2016
Social Media KPIs
As a social media marketer, I am often asked, “but how are you going to measure this?” When this happens, I turn to KPIs, or key performance indicators.Read more in 3:05 ↗Company & Culture · April 14, 2016
Facebook...the Bot King?
Tuesday, 2,000 developers attended the F8 software conference in San Francisco where Mark Zuckerberg announced his newest quest for the social networking site, chatbots.Read more in 1:42 ↗
Digital Marketing · April 13, 2016
How To: Creating Facebook Canvas ads
In late February, Facebook announced the release of Canvas; a full-screen ad experience built for bringing brands and products to life on a mobile device. Both the initial ad and the information that displays afterwards is important to appeal to the audience’s eye.Read more in 1:39 ↗
Web Design & Development · April 12, 2016
Google Penalizes Unnatural Outbound Links
The weekend of April 8th, 2016, Google issued manual actions for “unnatural outbound links".*Read more in 0:53 ↗
Graphic Design & Branding · April 11, 2016
The Importance of Blog Typography
Readability of blog text can be measured in both content (complexity) and it’s typography. Typography is the art and technique of arranging a text to be legible and appealing. Typography involves font selection, size, line length and spacing, and letter-spacing.Read more in 1:28 ↗
SEO & Search Marketing · April 5, 2016
Defining your Niche Market
Ecommerce success is essentially defined by your niche market. Knowing what separates you, your brand, and your product from your competition is the kickstarter to your growing business. Whether you’re trying to grow your online business or you’re still rooting around for an idea that’s perfect, defining that niche market is essential for growing a customer base.Read more in 3:02 ↗
Graphic Design & Branding · April 4, 2016