/ LATEST THINKING
Useful ideas.
No mystery theater.
1,502 articles
Mobile App Development · May 24, 2016
What Google’s Latest Mobile-Friendly Algorithm Update Means for Marketers
The online mobile user numbers rose to 40 percent in 2015, prior to which desktop users accounted for 90 percent of online users. Clearly there has been a drastic shift in online user activity toward mobile devices in the recent past, and Google is well aware that its search engine needs to adapt to the increased influx of mobile users. That is exactly why Google rolled out an algorithm update last April. Nicknamed ‘Mobilegeddon’, the algorithm was the very first to consider mobile-friendliness of websites as a ranking signal. A year later, Google just rolled out another update to fine-tune its mobile friendly algorithm.Read more in 2:20 ↗
Email Marketing · May 20, 2016
7 Mistakes to Avoid in Email Subject Lines
Email marketing is a huge part of a business's overall marketing strategy. In order to create a successful email campaign or sales email, you must first give off the best “first impression” possible via your email subject line.Read more in 2:03 ↗
Company & Culture · May 19, 2016
Google Analytics Update: Firebase
Google Analytics recently underwent a product update, deemed Firebase. Being introduced as the next generation of Google Tag Manager and Tag Manager 360 for Mobile Apps.Read more in 2:11 ↗
SEO & Search Marketing · May 16, 2016
Is Buying Links Beneficial to Your SEO?
Often times with SEO, the topic of buying links comes up. One of the main reasons is to boost your SEO and to do it quickly. In simple terms, buying links is like buying votes to Google. The problem with this is that people think they can win their ranks this way.Read more in 1:16 ↗
Company & Culture · May 12, 2016
Editors of Facebook Select News, Not Algorithms
Recently documents have been released unveiling that Facebook’s algorithms don’t, in fact, determine the news being distributed to its viewers.Read more in 1:15 ↗
Digital Marketing · May 5, 2016
Pinterest Analytics: Improving Your Marketing
Earlier in the week we gave you 11 easy tips to optimizing your Pinterest account. Let’s follow up that post by diving into how you can improve your marketing via Pinterest Analytics.Read more in 2:58 ↗
SEO & Search Marketing · May 2, 2016
Boost Your SEO on Pinterest With 11 Easy Tips
Over the last few years, Pinterest has evolved into a massive visual search engine. With a growing 100 million users, Pinterest just might be one of the most underestimated social media platform when it comes to driving traffic to your site.Read more in 3:19 ↗
Mobile App Development · April 26, 2016