Social media platforms are constantly evolving, introducing new features that can dramatically change how brands and individuals engage with their audiences. Business owners, entrepreneurs and marketers should always look at what’s happening in the social media world. Our social media marketing team is here to breakdown the latest updates from some of the biggest players in the social media landscape, including Instagram, X (formerly Twitter), TikTok and LinkedIn.
The latest social media updates for September
Instagram's enhanced sharing and viewing experience
Instagram continues to expand its user engagement tools, now allowing users to include up to 20 slides in a single post, and you can include photos and videos. This update is perfect for storytellers, businesses, and creators who want to share more comprehensive visual narratives without spamming their followers’ feeds.
Additionally, Instagram is testing its profile layout with new rectangle-sized posts as opposed to their original square-sized profile feed pictures. This change enhances the visual experience on the platform, allowing for larger and more immersive photo displays that are sure to catch the eye of scrolling users.
X tests a video conference app
X is venturing into new territories to test a video conference app. This move could transform how users interact on the platform, shifting from text-based communications to real-time video interactions. This feature aims to enhance community engagement and provide new avenues for live discussions and collaborations.
TikTok's custom AI voiceovers
Innovation continues at TikTok with the introduction of custom AI voiceovers, giving creators the ability to add narrations to their videos using a range of synthesized voices. This feature is set to empower creators with more tools to express their content in diverse and engaging ways, potentially increasing viewer retention and interaction.