What is micro marketing and why your small business needs it - PT 1

Many small businesses are accustomed to marketing on a tighter budget than some larger organizations. Because of this, spending those dollars wisely is of utmost importance. Thankfully, digital marketing has swiftly become a more affordable option than traditional marketing tactics.

While some marketers might view a tight marketing budget as a disadvantage, we can’t help but love the push in creativity it encourages. Stretching your dollar means thinking outside the box, honing in your audience, and being overly intentional with the content that’s created.

This is where micro marketing comes in!

What is micro marketing?

Micro marketing focuses on a small, targeted group of consumers. When drilling down your target audience, you’re placing your business directly in front of the people that could be the most influenced by your brand.

Benefits for small businesses

While there is still a place for traditional marketing, like signage, flyers and print ads, digital marketing is where it’s at. Especially when it comes to micro marketing.

We’re living, breathing and operating in a digital world with mobile access. In fact, over 77 percent of American adults own a smartphone and use it to its fullest capabilities. Smartphones aren’t being used for simply calling and texting. They’ve become an integral tool for the way consumers shop, seek customer service, and research products and services.

This kind of mobile access makes utilizing micro marketing in the digital world a no-brainer.

So, what is micro marketing in the world of digital marketing?

Search Engine Marketing

Search engine marketing is a practice every business, large and small, should be utilizing. As the marketplace consistently grows in competitiveness, advertising online via search engines is one of the most effective ways to promote your products.

Search engine marketing is effective because your advertisements are strategically placed in front of an audience by way of keywords your marketer has bid on. This is where micro marketing can really shine.

By utilizing a micro marketing strategy in search engines, a digital marketer like ours will narrow down your advertisements even more to be seen by specific characteristics like zip code, gender, age and other interests. This is beneficial because you’re only placing your promotions in front of the specific audience most likely to bite on your product of service.

Social media marketing

Social media marketing is the practice of promoting a businesses across social media platforms. Social media creates an active, current space for an audience to discover, listen, interact and engage directly with a business.

Not only is social media marketing cost-effective, it’s brand awareness capabilities are nearly endless. Moreover, having a platform that can directly improve your customers satisfaction is an overall winner in our book.

Social media has really provided a unique platform for digital marketers when it comes to micro marketing. Not only can you easily target promotions to a very tight niche, it’s affordable! This makes being found by a small group of highly targeted consumers so easy!

You should no longer be asking, “what is micro marketing?”. You should be asking, “How can my small business benefit from micro marketing?”.

There are many advantages of micro marketing, especially when it comes to search engines and social media! By finding the right digital marketing agency to help target your niche, you’ll find yourself in front of the perfect audience.

On Wednesday, come back for the types of micro marketing that will be the most helpful for your small business!