Video marketing in 2020

If video marketing is the future, then the future is already here. Both consumers and marketers have noticed that videos are becoming more popular than traditional posts. Video marketing when it comes to Social Media Management is often called Social Video Marketing. Social Video Marketing is exactly what it sounds like, social media posting with videos. Social video can be created from everyday content that marketers are working on. 

However, a video can be intimidating for businesses. This is because videos takes a considerable amount of time to plan, edit and execute. How can a business adapt with the newest trends? Let the leading Omaha marketing agency help you out! 

Type of content 

The first social video can be an about us video. This is important to share what services your business provides, problems you solve, what sets you apart and what makes you the best of the best? These are the common questions to answer in an about us video. This can be an easy first start to social video content. 

Don’t fit all of these ideas into one video. It is best to break this up into a series of videos and even boost or promote a video! 

User Generated Content is back in style! It never really left but with the rise of consumers searching for a humanized brand that they can connect with, User Generated Content sets your brand apart from the others. Word of mouth marketing will always be the old school trend that never goes out of style. A video from a consumer explaining why they chose your services, how your business has helped them solve a problem or a video highlighting an awesome customer! 

Often times, most small businesses do not have the manpower to generate a webinar consistently. With this in mind, a simple how-to video embedded into a blog would be sufficient. This video can be used in email marketing, social media and uploaded to YouTube. That is arguably the best part about social video marketing. Once the original video is finished, it can be edited down to fit the social media platform requirements and be used for promotional pieces. While the beginning efforts are time consuming, the amount of times this video can be used after is worth the investment! 

Now that there is some ideas for a brainstorming session, these are the specs to always remember for videos for different platforms! 

Facebook social video: 1280X720 for Landscape and Portrait 

Minimum width of 600 pixels 

Max file size is 4GB 

Landscape ratio 16:9

Portrait aspect 9:16

Facebook Ads: Minimum dimensions 600X315 

Square aspect 1:1 

Video length max is 120 minutes

Instagram Feed Video: Minimum for landscape is 600X315

Minimum for square 600 X600 

Minimum resolution for vertical video is 600X750 

Maximum file size is 4GB for ALL videos 

Recommended video formats .MP4 and .MOV

IGVT Recommended resolution is 1080X1920 

Minimum resolution is 720

Videos are minimum 1 minute and maximum 10 minutes long

Twitter Videos: Landscape ratios 320 X 180, 640 X360, and 1280X 720 

Portrait: 240 X 240, 480 X 480, 640 X 640 

Minimum dimensions 32 X 32 

Max file size is 512MB 

Preferred format is .MP4 

LinkedIn Aspect ratio: 1:2.4 to 2.4:1 

Max file size is 5GB 

Minimum length is three seconds and max is 10 minutes

Required dimensions: 480 X 360, 640 X 360, 640 X 480, 960 X 720, 1280 X 720, 1440 X 1080, 1920 X 1080 

Accepted video format is .MP4

Video maximum length is 30 minutes

The preference of video on social media is not going to change in the future. It is estimated that 54 percent of consumers want to see MORE videos from brands that they are following. This is because the video is easy to consume and it explains large amounts of information in a short and efficient time frame. While the increase for videos for Omaha marketing agency continues to grow, it is important to remember the type of content that YOUR target audience wants to consume. 

The same notion as generating content for your target audience on an everyday scale should be kept in mind for each generation. The way Gen Z and Millennials consumes videos are going to be drastically different than Gen X and Baby Boomers! 

So, what are the next steps to stay one-step ahead of the competition. Start to play around with the notion of social video marketing. Is there one blog that continues to be the highest ranking? Make that your first video. Need help in the entire process of social media management and social videos? Contact an Omaha marketing agency to get the process started!