Tips for preparing your e-commerce for the holiday season

The holiday season is a very busy time for companies, especially in e-commerce. It is a perfect time to hire a marketing agency Omaha team to help out your marketing team. The reason this season is so busy is because a lot of people are doing their holiday shopping online. Studies show that 85% of consumers will include online shopping in their holiday plans.

E-commerce companies should be putting extra emphasis on their digital marketing campaigns, optimizing their PPC campaigns and preparing their whole site for all that holiday shopping. With so much going on, it can be difficult to figure out what you should be tackling first. Our marketing agency Omaha team wants to share some tips on how to prepare your e-commerce for the holiday season.

Tips for preparing your e-commerce for the holiday season

Ensure your website is working properly

The last thing you want is for customers to click on your website and have it load too slowly. If your e-commerce website is not loading properly in the first five seconds, then you could be losing potential customers. The first five seconds of a page’s loading time have the highest impact on conversion rates. Some ways to improve a page’s loading speed are by:

Compressing and optimizing your images

Reducing your redirects

Caching your web pages

Eliminating any unnecessary plugins

Make sure people can find your website

What good is having an e-commerce website if people cannot find it? You want to make sure that people can find your website, so they can buy your products this holiday season. The best way to help people find your website is through search engine optimization or SEO. Optimize your website with SEO to help your website show up on search engines results pages when people search for your products and services.

Update your product images

A picture is worth a thousand words. If the product images on your website are low-quality with mismatched background colors, that may scare away potential buyers. That’s why you want to make sure your website’s product images look professional and reflect your current inventory. Before the holiday season starts, do a little photoshoot to make sure your inventory is updated. Take inventory of what you currently have in stock and remove any items that are no longer available. 

Make your posts shoppable

The great thing about social media is that users can now buy products directly from a post. Social media platforms like Instagram, Pinterest and Facebook have features that allow people to purchase directly from a post. Setting up a shop for your social media profile is easy on your own and even easier with the help of a marketing agency Omaha expert. Social commerce is not going away anytime soon. In fact, the number of social commerce buyers is estimated to increase from 79 million to 108 million in about three years. 

Create an email marketing campaign

If you are an e-commerce company, creating email marketing campaigns for the holiday season is essential. These email marketing campaigns can help drive traffic to your e-commerce store. Plus, it will keep you on your customers’ minds during the holiday season. Some email marketing strategies for the holiday season include:

Promote sales early

Use email segmentation

Automate holiday email campaigns

Use holiday email templates

Meet all your holiday goals with the help of the best marketing agency Omaha team!

Preparing your e-commerce website and digital marketing strategies for the holiday season is one of the best ways to meet your business goals. With a well-curated strategy, you can generate new leads and nurture existing ones. Contact us today to learn about our digital marketing services.