The best time to send out emails in 2024

Email continues to be one of the best ways for companies to interact with their customers. People check their emails every single day, and it’s often the first thing they do each morning. A report found that 99% of email users check their inboxes every day, 58% of whom do it first thing in the morning. 

When crafting a digital marketing strategy for your company in 2024, you should pay close attention to your company’s email marketing strategy and look for ways to improve it. 

One way to improve your email marketing strategy is by reviewing the time you send out emails. As the best email management company, we gathered some information about the best times to send out emails. 

Why timing matters when sending out emails

The time you send out your emails matters. It will determine the likelihood of people actually seeing your email and clicking on it. Sending an email out at the wrong time will only cause it to be overlooked, never opened or deleted.

Things to consider when choosing the best time to send out an email

Before you begin to make any changes, our team suggests you review your last year's performance. Check out the data to see if some specific times did better than others. If you are not getting the results you want, then it is time to consider a new email send-out time. 

The best times to send out emails in 2024

Once you have analyzed your data, you want to compare your results with what experts say is the best time to send out in 2024. According to research done by Omisend, the best email open rate peaked at 8 a.m. with an average of 20.32%. 
 

However, if you are thinking about sending out promotional emails, then you should look at 5 p.m. For those looking to target their audience during lunchtime, it is recommended to send out emails at 1 p.m., according to GetResponse.

The best days to send out emails in 2024

Not only does the time you send out emails matter, but also the day. The day you choose to send out your email campaigns will also determine if your emails get opened. MailerLite analyzed the campaigns that they get sent out through their platform and found that Thursday generates the most openings. 

The second best day to send emails is Monday. Although many marketers avoid Mondays because they believe people are catching up on work. Your emails might get avoided due to work and catching up with emails. However, MailerLite discovered that, in reality, Mondays get higher open rates. 

Hire the best email management company to expand your email marketing!

Aside from timing your emails correctly, you also need to manage your email marketing effectively. If you need extra help managing your email channels, hire Monstrous Media Group. Our team has provided email marketing automation services that will streamline your communication with precision and empower businesses to send targeted and timely emails. Our email management company can help you effectively reach and communicate with your target audience. Contact us today to get started!