SEO basics: how to find keywords

What good is having a website for your business if people cannot find it? You can sink so much time and energy into creating a great website, but if it doesn’t appear when people search for it, then all of that effort was wasted. Luckily, SEO can help out with this problem. SEO, short for search engine optimization, is the process of optimizing your website for search engines. 

It is crucial for your website to be optimized for SEO because 68% of online experiences start with looking something up on a search engine. A common SEO mistake that companies make is choosing the wrong keywords. To help you avoid this mistake, check out this guide that our Omaha SEO expert team has created to help you find the best keywords for SEO.

What is a keyword?

The first step to learning which keywords work best is learning what a keyword is. A keyword is a word or phrase that Internet users type into the search engine to search for specific information. In the SEO world, keywords are added to the webpage content to help that page rank in Google’s search page results for that specific keyword.

The importance of keywords 

Keywords are the building blocks of any search engine marketing strategy. These words or phrases are used for both SEO and SEM. When it comes to SEO, these keywords bring in quality organic traffic. As for SEM, these keywords make sure your site shows up above the top search results. 

Without keywords, your company’s website would not show up when people are searching for your product and services. At the end of the day, choosing the wrong keywords can be a waste of effort and money. 

How to find the best keywords for SEO

Find your target audience

Finding the best keywords for your website starts by learning who your target audience is. Your target audience consists of the people who are likely to be searching for your products and services online. Some questions to ask yourself include are you targeting just people in your local market or looking to target nationally?

Do keyword research

Once you know who your target audience is, it is time to do keyword research. Through this research, you want to find keywords that your target audience might be searching for on search engines. If your website is relatively new, then it is suggested to target long-tailed keywords. These keywords typically do have low search volumes.

Look for quality keywords

When looking for keywords, you want to use quality keywords. Here are some things you should take into consideration when looking for quality keywords:

Search volume: number of times a keyword is searched for on Google each month

Competition: the keyword difficulty and competitive density of a keyword

Price (cost-per-click): how much it costs every time a searcher clicks on their ad after searching the keyword 

Word count: the number of words that make up a single keyword

Let an Omaha SEO expert help you find the best keywords for your website!

Whether you want to refresh your SEO or start using it for your website, let Monstrous Media Group help! We provide affordable SEO services that will increase the online visibility of your website and dramatically increase the amount of traffic and targeted visitors to your site. Contact us today to get started.