Paid advertising strategies for the holidays

The holiday season is here, and people are beginning to do online research to find all the gifts for their loved ones. More than half of holiday shoppers plan to compare prices online to ensure they find a good deal. With people going online to compare prices, it is important that your website is optimized for shoppers and that your posts get seen.

That is where online paid advertising can lend you a helping hand. A report found that 8 in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). To help you succeed in your paid advertising this holiday, check out these tips the best pay-per-click advertising company team has gathered.

Why is paid advertising important around this season?

The holiday season is a busy time for consumers and companies. Many companies around this time are trying to capture the consumer’s attention. It’s vital to take into account that many consumers are being bombarded on their social media feeds and email inboxes about holiday sales. 

Although creating captivating organic content can help get the attention of consumers, it can get lost in the sea of endless content. Paid advertising can lend companies a helping hand by ensuring that their target audience sees their message. Companies should take into consideration that they need to have an advertising budget in place to achieve these goals. 

Paid advertising strategies for the holidays

Pick your most effective channels.

When advertising to your target audience, you need to think like your target audience. Take into consideration the channels that your target audience is spending most of their time on. Are they using a particular social media channel or search engine more than the other? 

Once you've pinpointed where your target audience spends most of their time, it's time to choose those as your advertising channels. If you are unsure which channels are best, here are some options:

• Meta Advertising: This platform allows users to create ads on Facebook and Instagram. Advertisers can create a set range of ads like single photos, videos or carousel-style posts. They are placed in the feed, Stories or Reels of your target audience. 
• Google Ads: These are Google's pay-per-click advertising that allows businesses to advertise across Google's vast properties, including search results, shopping ads and even YouTube ads. 
• Bing Ads: These are Microsoft's pay-per-click advertising. Just like Google, these kinds of ads are displayed on the search engine results page of Bing. This search engine is the second most popular in the world. If you are targeting PC users, then this is a great platform. 

Set a budget in place

It can be easy to overspend when running ads during the holiday season. The best pay-per-click advertising company advises businesses to set a budget and then allocate it. Your teams should look at past campaigns and see where the budget would be best used. Also, be prepared to spend a little more during the holiday peak periods. 

Test and optimize your campaigns

A/B testing is creating two different versions of an advertisement. This helps you figure out which type of content performs better and gets the results you need. Test different landing pages, text and types of content. As you are running your campaigns, be sure to continually optimize them to ensure they are performing well. You can do this or hire the best pay-per-click advertising company in your area, Monstrous Media Group.

Do holiday-themed campaigns

Take advantage of the holiday season to create warm holiday-themed campaigns. Your campaign messages should be warm and festive. The messaging should trigger an emotion that will resonate and help people remember your campaigns. Some other pro tips when creating these campaigns include invoking a sense of urgency, highlighting your promotions and using limited-time offers. 

Start generating leads with the best pay-per-click advertising company!

Start planning your holiday ad campaigns early to ensure a successful and prosperous holiday season. At Monstrous Media Group, we provide advertising services that help you reach your targeted audience and produce measurable results. Contact us today to get started!