Micromarketing examples from top brands

People purchase products more often than not when they feel a personal connection to the brand. Personalizing your marketing strategy can help those customers relate to your brand, thus increasing the likelihood they’ll keep buying your products. So, how can you reach these customers and ensure their loyalty?

Enter: micromarketing.

This type of marketing tailors strategies to a small group of people, sometimes as small as a few individuals. 70% of consumers say that how well a company understands its individual needs impacts their loyalty. When you use micromarketing techniques, you narrow down a target audience by identifying customer needs and behaviors. These top brands have nailed micromarketing.

Micromarketing examples from top brands

Coca-Cola

Through the "Share a Coke" campaign, Coca-Cola successfully created a more personal relationship with its customers. They printed people’s names or  common words like family, friend, and mom/dad on their bottles and cans. Through marketing to people with a specific name, they created a sense of personalization and were still able to keep their universal brand reputation.

Red Bull

The back of the can says it best, “Red Bull is appreciated worldwide by top athletes, busy professionals, college students and travelers on long journeys.” That right there is a micromarketing target audience. They created a product that relates to a way of life, rather than just another energy drink for everyone. Red Bull’s strategy also includes sponsoring events, having brand reps, and using influencer marketing.

Airbnb

Airbnb markets to cities in every area. Each city has unique things to offer, and over time Airbnb was able to find its place in all of them. You can use their app or website to find housing wherever you might be traveling.

Uber

Uber saw a problem and created a solution. Some cities have fewer public transportation options than others. Likewise, not everybody has a car. Their location-based marketing tactics are a bit different in each city, but if you need a ride, Uber’s got you covered.

L’Oreal

L’Oreal makes use of user-generated content to promote its brand. This is one great way for them to ensure their products stay personal and to engage and build relationships with their customers. Since L’Oreal has tons of markets in different countries, it’s a way to make sure they include  all cultures.

La Croix

La Croix uses micro-influencers to sell their product. They use the hashtag #LiveLaCroix to find these influencers and with their permission, share their photos on the La Croix page. When people see marketing as personal as this, it makes them want to buy in and remains loyal to the brand.

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These micromarketing examples are just a few ways companies every day are utilizing small markets to build their brand. Are you feeling inspired to start your first micromarketing campaign? Reach out to our digital marketing Omaha experts to take your business to the next level!