How Your Business Can Make a Big Impact on Giving Tuesday

Giving Tuesday is around the corner, and now is the perfect time for your business to amplify its social impact. Whether you're a burgeoning startup or a seasoned enterprise, this global day of giving offers a prime opportunity to enhance your brand’s community engagement. Our digital marketing strategy team is here to dive into how your business can participate effectively and also take a quick look at the origins and significance of Giving Tuesday.

What is Giving Tuesday?

Launched in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation, Giving Tuesday was conceived as a remedy to the consumerism of Black Friday and Cyber Monday. 

It falls on the Tuesday following Thanksgiving and has grown into a global movement that celebrates and supports giving and philanthropy. With millions participating worldwide, it harnesses the collective power of individuals, communities, and organizations to encourage philanthropy and celebrate generosity.

How your business can make a difference on Giving Tuesday

Plan a corporate matching gift program

One impactful approach is to match your employees' donations on Giving Tuesday. Implement a matching gift program where your company matches the donations your employees make to their chosen charities. This not only doubles the charitable impact but also actively demonstrates your commitment to the causes important to your team.

Organize a team volunteer day

Build team spirit by volunteering! Organize a day where your employees can work together at a local charity—be it packing meals at a food bank or organizing a community clean-up. Document and share your efforts on social media to inspire others and to show your business's commitment to hands-on community service.

Launch a customer-driven fundraising campaign

Drive a fundraising initiative that involves your customers by donating a percentage of all sales on Giving Tuesday to a charity or by hosting an online auction where proceeds go to a selected cause. Get customers involved by letting them vote on the charity through an online poll, fostering engagement and deepening customer relationships.

Promote awareness through your digital channels

Use every available digital channel to promote Giving Tuesday. Feature a dedicated banner on your website, blog about your participation, and create a buzz on social media with posts about the day. This not only informs but also motivates others to join in.

Partner with a nonprofit for a co-branded campaign

A good digital marketing strategy is to team up with a nonprofit whose mission aligns with your corporate values for a co-branded campaign. This could range from a joint event to a special product line where proceeds support the nonprofit, helping to increase reach and impact for both.

Provide in-kind donations

Consider in-kind donations if they suit your business model. Offering products or services directly to nonprofits can be incredibly beneficial and is often a highly valued form of support.

Highlight giving all month long

Why limit it to one day? Extend the spirit of giving across the entire month leading up to Giving Tuesday. Plan different activities each week to keep your team and customers engaged and to build momentum for your main Giving Tuesday initiatives.

Start developing your digital marketing strategy with us!

Giving Tuesday isn’t just a call to action—it's a celebration of doing good, providing a platform to connect your business to the global community. This year, use Giving Tuesday to showcase your commitment to positive change and inspire those around you to give back. Ready to make a difference? Let’s make this Giving Tuesday impactful for your company and your community!