How to build a solid brand identity

April 10, 2021
in one minute

Creatives can streamline the branding process to design an effective and cohesive branding identity with the right steps in place.

A brand identity development process takes on average about 24 weeks depending on the ideation and the execution that will need to take place to ensure its success.

This includes long-term and short-term processes and efforts that are rolled out through different times during these 24 weeks.

A company that is searching for a brand identity development could speed up the process with a brand strategy Omaha expert who can provide the best work.

For companies who are rebranding to start-ups who are getting their feet off the ground, there are some basics of branding strategy and development that have to be taken into consideration.

From logos to fonts and marketing, this is how to build that solid foundation for your brand.

What do you need?

Branding refers to the identity of a company’s products and/or services that customers clearly identify and tells customers about your company. It leaves a negative or positive impression on your customers and sets you apart from the competition. There are several areas of building and maintaining a brand identity.

Whether it be a personal or company brand, it is important to include a logo, branding guidelines, fonts, color palettes and so much more within the steps of the process.

First, do the research

Before a logo is created, a marketing plan gets started, a company or start-up needs to make sure their research has been completed.

The very first step is creating a brand from the bottom up, even for established brands out there, because you wouldn’t sign a mortgage on a new home without knowing how much it costs, right?

Research can provide a better understanding of what competitors are doing, how your brand identity will influence customer decisions and purchases, and the impact that your brand is going to make on the digital world.

Once the research has been finished, get started on that logo!

Second step: logo

The biggest thing in the branding identity development process is that a brand is not a logo. A brand is its own separate entity that coincides with the logo. It is pretty common for companies and personal brands at first to associate a brand with their logo.

It makes plenty of sense because a logo is what you usually recognize and even associate with those negative or positive feelings. The thing is, those positive or negative feelings when you see the logo is because of the branding.

While this is the anchor to your ship, this is because it appears everywhere, from print media and traditional marketing to social media marketing advertising.

The design of the logo also helps to streamline other efforts of developing your brand such as typography, color palettes and more.

Third step: consideration of typography used!

Typography is part of the font that will be used when creating a brand, and there are some fonts that all companies and personal brands should stick away from.

These are the fonts:

Comic Sans

Papyrus

Trajan Pro

Copperplate Gothic

Courier

Souvenir

The best part about building a brand identity and choosing the best fonts is the unlimited options out there, but some branding strategy Omaha experts would say this is a catch 22. There are almost too many options out there anymore.

When it comes to choosing the right fonts, do not forget about secondary and third fonts that can be used in conjunction with your primary font.

Fourth step: colors

Research shows that colors are also a large factor in consumers' choice in sticking with brands. This is because different colors promote different emotional or even physical feelings between a consumer and a brand.

With 62-90 percent of assumptions based on color factors alone, it’s important to wisely choose the right palette.

Source:

What do these colors make you feel without knowing the company?

Once the perfect color palette is solidified, from there, get ready for your marketing campaign and big launch! What marketing strategies do you need for your company? Let us help you build a strong brand identity through our branding strategy Omaha experts, website design and developers and finish off with our marketing team!

Hire the team to help you with your website, app, or other marketing needs.

We have a team of digital marketers who can help plan and bring to life all your digital marketing strategies. They can help with social media marketing, email marketing, and digital advertising!

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How to build a solid brand identity