Give back, gain more: How businesses can show appreciation to customers

A company's most valuable asset is its customers, especially the most loyal ones who keep coming back after making purchases. According to a recent study, acquiring a new customer can cost a company five to seven times more than retaining an old one. Therefore, as a business owner, it is crucial to ensure that your customers keep returning by using effective customer appreciation strategies. Our marketing consultant team aims to explore various strategies and ideas for businesses to give back to their most valued customers.

Customer appreciation strategies

Create a loyalty program

A loyalty program, also known as a rewards program, is a strategy used by businesses to retain customers and increase the likelihood of repeat purchases. The program works by offering customers an incentive for making a purchase through providing a phone number or loyalty app. These loyalty programs can be set up based on points, tiers or spending levels, among other criteria.

There are numerous benefits of using a loyalty program for businesses. It can help boost revenue, improve customer lifetime value and build stronger relationships with customers. This program is suitable for a variety of industries, such as food, hospitality, travel and retail.

Host exclusive events and previews

To make your customers feel even more special, consider hosting exclusive events and previews. You can organize an exclusive event or provide early access to new products or services for your loyal customers, either online or in-store. 

Apart from promoting your latest products or services, this approach gives you an opportunity to build a better relationship with your customers. Additionally, it is important to send out a survey to get feedback about your new products and services, which can help you make necessary adjustments.

Share educational resources

One of the most effective customer appreciation strategies to express gratitude towards loyal customers is by providing them exclusive access to educational resources. Offer your customers valuable industry-related information, tips or tutorials that can help them enhance their knowledge. According to a study, companies with blogs generate 67% more leads on average compared to companies without them.

Content marketing is an effective way to attract consumers as they prefer receiving useful information rather than being bombarded with ads. It is an excellent opportunity to share tips on how to use your products or services more efficiently. Additionally, it can help establish your company as a respected industry leader in your field.

Provide special occasion discounts 

To make your customers feel special and valued, you can offer them exclusive discounts or promotions on important occasions such as birthdays, anniversaries or holidays. You can collect their birthdate information during sign-up or keep track of their email subscription date. 

This way, you can send them personalized emails on their special day instead of sending them generic promotions. According to a report, birthday emails have 481% higher transaction rates than other promotional emails.

Elevate your marketing strategy with our marketing consultant team!

If you need help implementing the strategies listed above, reach out to us! We have an experienced marketing team that will create a marketing strategy that will help you obtain and retain customers. Elevate your marketing efforts with us! Contact us.