E-commerce website design: Strategies for driving conversions and sales

As the holidays fast approach, it is time to prepare your website for the heavy amount of traffic, especially if you are an e-commerce company. As of 2023, the number of digital buyers is at 2.64 billion, or one third of the world’s population. 

You want to ensure that your website is designed to boost sales and drive conversions. If your goal is to increase holiday sales and end the year right, then check out these e-commerce website design strategies our Omaha website design team wants to share.

E-commerce website design strategies 

Streamlined user experience (UX)

If you want to create a more user-friendly experience for your customers, then you need to use a streamlined user experience (UX). This type of design takes into account the journey that a person goes on when using a website, as well as how the site works and how overall tasks are completed. When it comes to creating a streamlined user experience (UX), you should go for easy-to-navigate designs, intuitive menus and clear product categories. A good pro tip is avoiding using pop-ups.

Mobile optimization

Nowadays, with busy schedules and the convenience of smartphones, many people do their online shopping on their phones. In 2022, it is estimated that over 50% of all e-commerce purchases are made through a smartphone. 

Companies should take this information into consideration when designing their e-commerce websites. Making your website mobile-friendly simply means it is responsive on any device, whether that is Android or Apple. Aside from keeping customers happy, it will also boost your search engine rankings. 

High-quality product images and descriptions

The purpose of your e-commerce website is to get people to buy your products. You, as a consumer, would not buy a product if you did not know what exactly you were getting. Businesses should make sure their website has high-quality product images and descriptions. 

Your product images should be high-resolution and shot from multiple angles so people can see exactly what they are getting. Then, make sure your product descriptions are accurate and optimized for search engines. Highlight features, benefits and specifications. 

User reviews and ratings

Reviews are a very important part of online shopping. A 2021 report found that over 99.9% of customers read reviews when they shop online. So, when you are designing an e-commerce site, you should include a place where customers can leave reviews and ratings about your products. Allowing customers to leave feedback will build trust and confidence with potential customers. 

Clear calls to action (CTAs)

Customers need encouragement to take the next steps. Be sure to write an effective call to action. These are just terms that tell people to take a desired action, such as “Add to Cart,” “Buy Now” or “Sign Up.” Omaha website design companies suggest you use button colors and placement to find the most effective combination.

Simplified checkout process

You not only want customers to add products to their cart but also check out and complete their purchase. If your checkout system is too complicated or long, then people will abandon it. Companies can avoid cart abandonment by minimizing the checkout process. Provide a simple form field, offer guest checkout options and have a lot of payment options available. 

Drive your e-commerce website design conversions with the best Omaha website design!

Designing an e-commerce website that maximizes conversions and sales is an ongoing process that requires a deep understanding of user behavior, constant monitoring and adaptation. Let Omaha Media Group design an effective e-commerce website design. Contact us to get started!