- Social Media and Digital Marketing
Tips to be a Successful Marketer on Snapchat
Snapchat was created with the aim to share multimedia messages, in real time, which could include photos and videos, and came with editing options. It was mainly viewed as an app which allowed personal, one-on-one engagement, rather than social interaction, which is the cornerstone of sites like Facebook and Twitter. However, over the last three or four years, it has also evolved as a site for accessing public content which could be live events, publications or even brand networks which brands leverage to create a following.