How can Permission Marketing Help You Expand Your Digital Footprint?
Permission marketing is mainly used in the context of Internet marketing. When you embed a script on your website that supports an opt-in form that your site visitors can fill up to give you permission to send them your digital catalogs or e-zines or when your searchers enter a query on a search engine and your ads get displayed either as sponsored content or as display ads on the ranking page (of course, you spend money to buy the space or the slot through an online auction for relevant keywords), your targets are essentially giving you the permission to inundate them with relevant ads and content.