Dive into our blog posts at Monstrous Media Group! Get the inside scoop on digital marketing, web design, development, SEO and more. Level up your online game and business know-how while having a good read!
Meta-descriptions are often ignored by SEO experts because many believe they don’t have a direct impact on the search engine ranking of a page. Although it is true that search engine algorithms do not directly factor in the meta-description of a page, it is also true that the meta-description is an important part of a meta-tag as it helps to improve the click through rate of a page.
Creating a video that goes viral on YouTube should not be your end goal. If you have a YouTube channel, the main aim should be to encourage your subscribers and viewers to visit your channel and videos multiple times. Your aim should be create a connection with them which goes beyond the immediacy of a viral video; the association with your audiences should be long-term.
There is a preconceived notion that to be successful on social media, all you need is good, engaging content. While the veracity of this statement cannot be altogether refuted, it is also true that paid social media campaigns do help to increase the visibility of your content and if it is engaging, your target audience will react to your content positively.
Pinterest is a unique social media initiative. Unlike Facebook and Twitter which use images to support a piece of text or infographic, Pinterest is strictly images, or pins. The CEO of Pinterest, Ben Silbermann has called Pinterest a “catalog of ideas”. That is why it is suitable for all kind so business, especially e-commerce.
CDN Chief Marketer, in one of their special reports, has discussed the power of social media influencers and brand advocates. The report states that a poll conducted by Tomoson found that social media brands have accepted influencer marketing as the fastest growing online customer acquisition channel ahead of email marketing and organic search. The question is what is so special about social media influencers?
You must have read and have been told numerous times that search engine optimization of your website and blog is important to your business interests. It is true. However, if your business is centered on a particular region and primarily caters to local customers, your website and blog will have to be optimized with a focus on local searches.
A business owner or a famous blogger needs to create a robust personal brand online. The reason is simple; customers and clients like to conduct transactions with businesses that have a face rather than a corporate entity or a faceless monolith. This is why top corporate honchos, experts, and bloggers are asked to have an online presence and connect with the target groups directly. This helps them to understand the pulse of the audience, and the audience will feel more secure and open up about their problems easily.
Blogging is essential to your marketing efforts from multiple angles which include branding, customer engagement, customer empowerment, direct sales conversion in some cases, becoming an industry leader and influencer, and building up a network. However, there is another very important reason why businesses should ask their executives to blog, as well as have professional blog writers to promote their business.
Content writers wield a lot of power in the world of content marketing and digital marketing because without the magic of words, your marketing efforts would be meaningless. Blogging, writing product descriptions, writing posts on social media or creating articles are the handiwork of content writers and all these efforts along with search engine optimization play a massive role in improving the visibility of a brand or a website and boost conversion.
Journalists believe that a headline (or heading in case of a blog post!) not only tells a story but it sells as well. According to a post written by Neil Patel, you would believe the statement is partially right. He says that in a survey carried out by the famous content marketer Copyblogger, 8 out of 10 people got hooked by reading the title.
