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Social Media KPIs
As a social media marketer, I am often asked, “but how are you going to measure this?” When this happens, I turn to KPIs, or key performance indicators.
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As a social media marketer, I am often asked, “but how are you going to measure this?” When this happens, I turn to KPIs, or key performance indicators.
Tuesday, 2,000 developers attended the F8 software conference in San Francisco where Mark Zuckerberg announced his newest quest for the social networking site, chatbots.
In late February, Facebook announced the release of Canvas; a full-screen ad experience built for bringing brands and products to life on a mobile device. Both the initial ad and the information that displays afterwards is important to appeal to the audience’s eye.
The weekend of April 8th, 2016, Google issued manual actions for “unnatural outbound links".*
Readability of blog text can be measured in both content (complexity) and it’s typography. Typography is the art and technique of arranging a text to be legible and appealing. Typography involves font selection, size, line length and spacing, and letter-spacing.
Ecommerce success is essentially defined by your niche market. Knowing what separates you, your brand, and your product from your competition is the kickstarter to your growing business. Whether you’re trying to grow your online business or you’re still rooting around for an idea that’s perfect, defining that niche market is essential for growing a customer base.
YouTube is an incredible, yet very in depth, platform to build a following as a part of your marketing strategy. The latest Google update is paying extra attention to video content, so we encourage this media to be explored and considered for your marketing strategy.
Have you heard? Google has been super busy. If you're like us, you're waiting patiently for Google Penguin to release but that's not all Google's been working on behind the scenes. Let's cover a few of the more exciting Google Analytics 360 Suite updates headed your way!
Reading from a screen is very different than reading from an actual page, so making sure your blog content is easy to read is imperative to returning visitors and a higher conversion rate.
Aging at 15 years, AdWords is going through a major interface redesign. This is the first interface design since 2008, basing their redesign on Google’s design language, Material Design, and its products like Gmail, Maps and Search.