- SEO and Search Marketing
What Is Page Authority and How Can You Improve It?
Page authority is a metric or a concept which was first put forward by Moz along with domain authority. It depends on a number of factors and plays an important role in determining the level of optimization of a website page. It also gives a more comprehensive understanding of Google’s search engine ranking factors and although it can’t be affected directly, SEOs can take care of a number of factors to improve the page authority of a page and enjoy a number of benefits.