- SEO and Search Marketing
Impact of Machine Learning on SEO
Google uses RankBrain, a machine learning tool that contributes to search engine results. It gives them the ability to understand search results that it hasn’t dealt with yet. There is an estimate that 15% of the search results every day are totally new. Using machine learning, Google is able to serve better content to its users. As the use of machine learning increases, let's take a look at how it will impact Search Engine Optimization (SEO).