How Programmatic Delivery can Change the Way Content Marketing is Practiced
What if you were told that there was something better than native advertising when it comes to placing marketing content in the user domain in a non-intrusive manner? Shocked? Programmatic delivery of content can do just that. Programmatic delivery depends on the use of software and tools to understand not only the exact intent behind a query but the sites that the target is most likely to hang out and look for information. You can then place the content, your online advertisement or marketing message exactly on that site in a way that seems unobtrusive and relevant to the user.